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December 9, 2011 Business Technologies

How to Choose a Marketing Automation System

By Sonja Fridell

This week BrainSell and Pardot hosted a webinar on how to choose a marketing automation system.

I wish I had seen this two years ago when I was tasked with the assignment myself!

Key factors to consider while hunting for a system:

Compatibility/Infrastructure
Web Analytics
Rule Automation
Email
Landing Page/Form Creation
CRM Integration
Webinar Integration
Price/Contracts

We’ve put together a Marketing Automation Buyers Guide full of everything you need to begin your search. Download it today and start your search off on the right foot.

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