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July 30, 2013 Business Technologies

The Best Marketing Automation for SugarCRM

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By Sonja Fridell

Every organization wants to make their sales team more effective – that’s a given. The struggle a lot of small to medium sized business have, is finding the right business process and tools to accomplish this.

Here at BrainSell we  increased the productivity and efficiency of our sales and marketing efforts by taking advantage of the technology available to us. As a result? We have grown in revenue by 40% annually every year for the past three years. We feel like we have really found our groove with our in-house CRM system, SugarCRM, and a marketing automation platform that has a native integration with it – Net-Results Marketing Automation.

The secret to our success has really just been understanding and then implementing the strong integration between our CRM and Marketing Automating system. With SugarCRM and Net-Results we have found that we were able to lower both our sales and marketing costs while also seeing huge increases in revenue. Why? Increased efficiency with effective and powerful tools.

Seamless Data = Maximum Alignment

Net-Results and SugarCRM integrate so well that it doesn’t even feel like you’re using two separate systems – it feels like one well oiled sales/marketing engine that gives huge visibility to everyone on the team. We’ve found that our sales and marketing divisions collaborate more effectively since we’ve adopted Net-Results for SugarCRM. This collective input has made a more cohesive team atmosphere here at BrainSell, which we really dig.




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