The SalesLoft Plugin for SugarCRM syncs account, contact, lead, emails, calls, and user data between the two platforms. This enables companies to keep SugarCRM as their single source of truth while positioning reps to better engage prospects through SalesLoft.

By allowing users to create, update, and convert leads inside of SalesLoft – and conduct SalesLoft cadences on current customers – you ensure that no data is slipping through the cracks due to human error. Removing the complexity of manual data migration lets reps focus on selling while guaranteeing data is always up to date.

Having accurate data continuously synced between systems leads to a better understanding of buyer expectations, as well as a clear understanding of their path to purchase. This positions reps to offer consistently genuine and personalized customer experiences.