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November 27, 2013 Business Technologies

The Best Marketing Automation Platform for Infor CRM (Saleslogix)

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By Sonja Fridell

Calling all Infor CRM and Saleslogix users! Are you looking for a way to further streamline your sales and marketing efforts? Wouldn’t it be great if there was a tool that would accelerate your revenue and improve your pipeline? There is, it’s called Salesfusion, and it’s the only marketing automation platform on the market today that is fully integrated with Infor CRM (Saleslogix) out of the box!

Why integrate Infor CRM and Marketing Automation anyway?

Sales teams are notoriously motivated by money, it’s ‘in their DNA’ as our CEO would say. They want leads and lots of them. Therefore, it stands to reason that best way to motivate your sales team is to give them an increasing volume of high quality leads.We have found great success at BrainSell using a marketing automation platform that integrates directly with our CRM. Not only are our sales teams getting leads put directly into their CRM but they are also getting tasks and follow ups scheduled for them automatically. We have streamlined our business process with marketing automation to create increased visibility and collaboration between our sales and marketing departments. The proof, as my mom says, is in the pudding. Our revenue has increased by 30% (!!!) every year for three years since adopting and integrating marketing automation with our CRM. Seamless integration has led to decreased admin time which results in an increase in our ability to follow up on high quality leads fast.

So why Salesfusion?

Salesfusion is the only marketing automation system to fully integrate with Infor CRM (SalesLogix) on the market today, and is also the only system that is built on top of a CRM itself. This makes for an incredibly powerful and sophisticated marketing tool that can really enhance the productivity of your sales team and increase the ROI on your CRM.


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