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Sugar Sell vs. Infor CRM: 2024 Comparison Guide

With customer relationship management (CRM) platforms, business owners are spoiled for options these days. But finding the right fit for your unique needs is more important than anything else. Sugar Sell vs. Infor CRM are two of the most recognizable options on the market.

Both Sugar Sell and Infor CRM offer a variety of features that can help businesses streamline their customer data and improve their sales and marketing efforts. But how do these two CRM platforms compare?

Be sure to download our in-depth comparison guide for the two platforms!

Read on to get all the details on the features and pricing of Sugar Sell and Infor CRM to help you decide which platform is right for your business.

Sugar Sell: Letting the Platform do the Work

Sugar Sell is a cloud-based CRM platform that lets businesses manage their customer data without needing to install any software. Sugar Sell is easy to use, with drag-and-drop features that simplify adding and updating customer information. Sugar Sell also offers a wide range of reporting features, letting businesses track sales, marketing, and customer service metrics.

Sugar Sell Key Features

Contact & Account Management

Sugar Sell enables you to capture and store customer data, such as name, email address, phone number, and other contact information—track communication and information about contacts and accounts across the company to gain insights for better decision-making.

Document & Content Management

Sugar Sell allows consuming, publishing, and editing content from a central interface. Content management for CRM systems might include presentations, documents, images, and other related electronic files. You can easily include this content in sales outreach with process automation capabilities.


System data may be readily viewed and analyzed, including the ability to produce ad-hoc reports. Typically includes basic reports as well as the capacity to create ad-hoc reports.

Partner Ecosystem

Sugar Sell has a robust partner ecosystem. Sugar Sell’s partners include many best-of-breed solutions providers, system integrators, and Sugar Sell Connected partners.

[Learn More – What’s Better: Sugar Sell or Infor CRM?]

Infor CRM: A Scalable Solution

Infor CRM is a scalable solution that can grow with your business. It can be deployed on-premises or deployed cloud-based so that you can access it from anywhere. It offers many features to help you manage your customer relationships. The platform provides sales, customer service, marketing analytics, and reporting functionality. Infor CRM is also very customizable, so you can configure it to meet your needs.

Infor CRM Key Features

Product & Price List Management

Infor CRM allows users to create, manage, and revise lists of products and prices. This information supports pricing decisions, purchasing decisions, and sales activity.

Workflow Capability

Infor CRM is known for its powerful workflow capabilities, which allow users to create and customize workflows that automate tasks such as order processing, shipping, invoicing, and other business process needs.

Sandbox/Test Environments

Infor CRM’s sandbox environments allow users to test changes to their system without affecting the live system. This is a valuable feature for businesses that want to ensure their changes will work as intended before implementing them in the live system. Infor CRM offers sandbox environments for both its cloud and on-premises versions.

A Suite of Solutions for the Distribution/Manufacturing Industries

Infor CRM is tailored for manufacturing and distribution companies. It offers comprehensive functionality for managing quotes, orders, billing, production, shipping, and inventory. The company’s suite of tools is designed to work together harmoniously and add to your tech stack as your company grows.


Sugar Sell has a variety of pricing options. Sugar Sell Advanced plan starts at $80 per user, per month, with a three-user minimum. Other more expensive and cheaper plans offer more and fewer features that are flexible for the customer’s specific cloud CRM needs.

[Download: In-Depth Comparison Guide for Sugar Sell and Infor CRM]

Unfortunately, Infor CRM does not offer public pricing information because costs vary depending on your business growth goals.

What Are the Key Differences Between Sugar Sell and Infor CRM?

The most significant difference between Sugar Sell and Infor CRM is that Sugar Sell offers a wide range of features for businesses of all sizes. At the same time, Infor CRM is explicitly tailored for manufacturing and distribution companies.

Other key differences include:

  • Sugar Sell has a free trial, while Infor CRM does not.
  • Sugar Sell offers a wide range of pricing options, while Infor CRM’s pricing is customized based on your company’s needs.
  • Sugar Sell offers content management capabilities, while Infor CRM does not.

Both platforms offer powerful customer relationship management features. Sugar Sell may be a better choice for businesses of all sizes looking for a comprehensive CRM that grows with the user’s company. Infor CRM is a better choice for manufacturing and distribution companies that need a scalable solution tailored to their specific industry.

Sugar Sell vs. Infor CRM: Which Platform is Best for Your Sales Team?

Sugar Sell and Infor CRM are both great CRM options for growth-focused businesses. However, price, usability, scalability, and other factors differ.

So which platform is best for your business? Our team of growth enablement experts can provide all the details to help you decide which platform is best for your needs. Reach out to BrainSell to learn more about what CRM options best suit your specific business goals.

Which Platform is Right for Your Business?

Get your copy of our in-depth comparison guide so you can make a better, informed decision!


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Sugar Sell vs. Infor CRM Comparison Guide

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