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October 16, 2020 Business Technologies

3 Reasons Why Businesses Can’t Find CRM Zen

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By Brian Anderson

CRM is the biggest and fastest-growing software market worldwide. It’s expected to reach $82 billion in value (with a capital “B”) by 2025. That’s A LOT of people trying to buy a CRM for their business. But with close to 200 CRMs on the market, many professionals looking to grow their business are struggling to find Zen when choosing a CRM. 

In a recent webinar with our friends at Zendesk, we discussed this topic in detail. We at BrainSell believe that most successful tech implementations have one important thing in common: simplicity. A simple, thought-out implementation can lead to higher user adoption, improved productivity, and an even greater ROI. 

Here are three of the biggest reasons why CRM implementation failures are so common, along with a few things to keep in mind if you’re in the market for a new CRM: 

1) Picking a CRM Based on Popularity

Sadly, the CRM marketplace tends to turn into a popularity contest versus a place where business leaders can solve their problems. This mentality usually leads to businesses being wowed by “shiny new toys” and overinvesting in bloated CRMs that have way more features than they need. 

While CRMs with a plethora of features have an upper hand in terms of scale, that should not be the focus of an initial implementation. The goal should be to set a simple, strong foundation with your CRM that provides a blueprint for business growth. 

2) Unnecessary Complications of Modern CRM

All the bells and whistles of modern CRMs can also unnecessarily complicate a tool designed to help your sales team sell and keep track of business results. Overcomplicated systems can lead to less user adoption or even human error that can leave your team in the dark on revenue results.  

The key is to identify CRM options that meet your specific needs upon implementation. More importantly, you want to ensure that the solution is simple to use, as many businesses may not be able to afford a systems admin to coordinate IT. With that, you can expect more user adoption and happier sales teams. 

3) Not Thinking Outside of the CRM Box

Last, but not least, is the common issue of businesses implementing new solutions without a game plan. Lack of a game plan leads to misunderstandings of the tech’s role in the business, therefore decreasing your sales teams’ potential use of the tool. 

BrainSell’s growth enablement methodology incorporates the right people, right processes, and right planning to ensure that there is a roadmap for the use of a CRM (or any technology) throughout the company’s growth. With a methodology such as this in place, you can guarantee tech investments are not in vain. 

Want your CRM implementation to go as smoothly as possible?
Check out our recent webinar detailing how to find true Zen with your CRM! 

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Author Bio

Brian Anderson

Brian Anderson joined BrainSell as the content marketing manager but unknowingly became our in-house troubadour as well. Brian’s ability to generate high-quality content and continue to develop the BrainSell voice is unmatched.

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