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When you’re buying anything, you generally start your buyer’s journey at the top of the industry and work your way through from there. By looking at the very apex of what the market has to offer, you give yourself a working concept of how the rest of your search should go and what exactly you should be looking for.

And when it comes to CRM software, there are two names you just can’t avoid talking about. Which one is best is endlessly debatable and will depend on what you need, but the Hubspot vs. Salesforce question is one of the most commonly asked questions by sales and marketing teams in the process of looking for a new CRM tool.

Both vendors offer powerful CRM platforms to help businesses streamline their sales and marketing processes. But which one is right for your marketing strategy?

Be sure to download our in-depth comparison guide for the two platforms!

Discover the ultimate CRM platform for your company with our comprehensive comparison guide. We’ll delve into the pricing plans and features offered by HubSpot and Salesforce. By the end, you’ll gain valuable insights to help you make a confident, informed decision on the perfect CRM for your marketing and sales team.

HubSpot vs. Salesforce Pricing Plans

How Much Does HubSpot Cost?

Unique amongst CRM platforms, HubSpot pricing has an almost unbeatable value. offers an entirely free CRM software. this somewhat stripped-down version of their program allowing for up to a staggering 1,000,000 contacts with no time limit or expiration date. This is an excellent starter CRM suite, and it works well as an effective “training wheels” for those interested in HubSpot’s offerings. Most users would be hard pressed to meet a million contacts, but in the event that they do, and the contacts are exceeded, HubSpot divides the pricing based on marketing, sales, and service platforms.

HubSpot Marketing Hub: The Marketing Hub is a marketing software that helps companies increase customer traffic, convert more visitors, manage customer relationships, and run inbound marketing campaigns at scale. It’s one of the most effective CRM tools on the market and, should you elect to pursue a paid version of the software, is available at several pricing levels suitable for almost any level of industry.

The premium editions include Starter, Professional, and Enterprise packages.


  • Simple form follow-up emails
  • Ad retargeting
  • Landing page reporting


  • Marketing automation
  • Blogging
  • Custom Reporting
  • Account-Based Marketing


  • Adaptive testing
  • Multi-touch revenue attribution
  • Sandbox account

Sales Hub & Service Hub: HubSpot Sales Hub offers sales teams the ability to shorten deal cycles and increase close rates. The pricing for premium editions is as follows:

Starter (starting at $45/month)

  • Simple automation
  • Goals
  • dRep productivity performance

Professional (starting at $450/month)

  • Deal stage, task, and lead rotation automation
  • Sequences
  • Customer reporting

Enterprise (starting at $1,200/month)

  • Custom objects
  • Predictive lead scoring
  • Playbooks

Service Hub: The Service Hub offers complete customer service software to connect with customers and build stronger relationships. The pricing plans are the same as the Sales Hub. Each pricing plan includes simple automation, customer feedback surveys, and a knowledge base.


[Download: What’s the Better Platform? HubSpot or Salesforce?]

How Much Does Salesforce Cost?

Salesforce offers several different CRM plans, depending on the number of users and features needed. The three main plan types are Essentials, Professional, and Enterprise.

Essentials (starting at $25/user/month)

  • Lead capture and tracking
  • Contact management
  • Account management
  • Customizable dashboards

Professional (starting at $75/user/month)

  • All Essentials features
  • Unlimited custom reports and dashboards
  • Workflow and approval automation

Enterprise (starting at $150/user/month)

  • All Professional features
  • Territory management
  • Multi-currency support
  • Lightning Dialer

HubSpot vs Salesforce Features:

What Features does HubSpot CRM Offer?

Being one of the most popular customer relationship management tools on the market, it shouldn’t come as a surprise that HubSpot offers most robust feature set out there. From obvious inclusions like email marketing tools and contacts, to more specific, niche offerings like advanced sales reporting, and

HubSpot Sales Hub: The HubSpot Sales CRM includes features such as contact and company management, activity tracking, meeting scheduling, marketing automation, email integration, and deal pipeline management. Tracking leads and assigning them to sales reps allows sales teams to work proactively.

HubSpot’s Marketing Hub: The HubSpot Marketing CRM includes content creation, SEO tools, lead capture forms, landing pages, and email marketing. This platform is well known for its inbound marketing tools. These marketing tools allow teams to pursue leads and drive sales.

HubSpot Service Hub: The HubSpot Service CRM includes customer ticketing, live chat, customer satisfaction surveys, knowledge base, and customer service automation.


Salesforce is the most prominent CRM platform on the market. The platform offers sales tools such as centralized contact and sales information and task management systems. Salesforce may be a better option for larger enterprises managing a handful of clients due to its number of features. Here are a few of Salesforce’s key features:

Lead and Opportunity Management: Salesforce’s lead management system allows users to track leads and conversions through the cloud.

Salesforce Sales Cloud: The Sales Cloud CRM from Salesforce includes features such as lead capture and tracking, contact management, account management, and customizable dashboards.

Salesforce Service Cloud: The Service Cloud CRM from Salesforce includes features such as customer service management, live chat, knowledge base, and ticketing.

Salesforce Marketing Cloud: The Marketing Cloud CRM from Salesforce includes features such as lead capture, contact management, email marketing, and landing pages. Salesforce offers multiple different tools for marketing automation powered by artificial intelligence insights and customization.

[Learn More: Side-By-Side Tech Comparison Between HubSpot and Salesforce]

Analytics & Reporting:

HubSpot: HubSpot allows users to track their website traffic, leads, contacts, deals, and marketing performance with reporting features. HubSpot’s reports are customizable and can be exported into Excel or PDF format.

Salesforce: Salesforce’s analytics and reporting features are powered by Einstein, their artificial intelligence platform. Salesforce allows users to create custom reports and dashboards to track their sales performance.


HubSpot Integrations

If your company is seeking a platform that synergizes seamlessly with Sales and Marketing, HubSpot emerges as a strong contender. Boasting integration with over 200 business applications such as Gmail, Outlook, Salesforce, Zapier, and Slack, HubSpot offers a versatile solution. Moreover, businesses can leverage OpenAPI for crafting tailor-made integrations to cater to their unique needs.

Salesforce Integrations

Salesforce seems to work better with companies growing at an enterprise level. Salesforce integrates with over 700 business applications, including Gmail, Outlook, HubSpot, Zapier, Slack, and more. Additionally, Salesforce has its AppExchange that provides access to thousands of integrations.

Both HubSpot and Salesforce use many third-party integrations to increase productivity and drive better results.

Key Differences Between HubSpot vs. Salesforce CRM

Since HubSpot offers a free CRM for up to 1,000 contacts, it’s often a better choice for small-medium-sized companies on a budget. Adopting a CRM is a big transition for many companies, so having a free option may be ideal for small or newer companies looking to grow.

As mentioned previously, Salesforce CRM is ideal for larger businesses experiencing a higher growth volume. Even though Salesforce is for companies of all sizes, the large assortment of tools and features is the best fit for companies looking to narrow their entire business process.

HubSpot vs Salesforce: Which is Better?

Ultimately, which is the best CRM software is going to be determinant on your teams’ needs. HubSpot and Salesforce are very different solutions with individual benefits that can be a boon or a hinderance depending on what your organization is trying to achieve.

If you’re a smaller newer company, HubSpot CRM offers a totally free CRM software that, while barebones in features, works in a pinch while you continue to assess your goals.

BrainSell is Here to Help Your Business Grow!

We know that choosing the CRM platform best fit your business can be a challenging decision. That’s where we come in to help!

Our team of growth enablement experts will help identify your unique business needs and implement a CRM that best works for you. Schedule a consultation with us to get started!

Digital Transformation: When New Sales Tools Just Don’t Cut It

Just buying CRM tools doesn’t guarantee success. Both HubSpot and Salesforce users are still prone to pitfalls once the new software has been purchased. For a guaranteed shot at success with your newest CRM tools, a true digital transformation may be required. Luckily, we’re here to help with that, too!

Interested in learning more about your HubSpot Integration options and how they can help your business? Contact BrainSell today and ask about our digital transformation services! Our team of experts can make your instance of HubSpot work smoothly from day one, guaranteed.

Author Bio

Connor O'Keefe

Connor O'Keefe joined BrainSell as the content marketing manager in 2023 but has enjoyed writing since he was old enough to spell his name. Connor's passion for creating content is rivaled only on his love for camping trips and trivia nights.

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You know you need to invest in a CRM platform, you just need to invest in the right one for your business.

It sounds easy enough but, with the onslaught of information out there, the decision-making process can be quite convoluted.

Join us on April 18th for the latest in our CRM contender series where we’ll compare two options – HubSpot’s Sales Hub and Salesforce’s Sales Cloud – and explore ways to help you determine which CRM is the best option for your business.

During this webinar, you’ll get:

  • Best practices on how to evaluate CRM software
  • A side-by-side feature, functionality, and pricing comparison
  • An understanding of the AI capabilities within each platform
  • An opportunity to have all your CRM questions answered during a LIVE Q&A

We hope to see you there!

Fill out the form to reserve your spot.

*If you are having trouble with the form submission, please send an email to [email protected] and we will get you access.

Fill out the Form to Reserve Your Spot.

Meet Your CRM Experts

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Garrett Hogan

Vice President of CX

Chris Farnum

Account Executive

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