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HubSpot vs. Salesforce: 2024 Platform Comparison Guide

Comparison Guide

When it comes down to who’s the biggest name in CRM, you’re going to find yourself looking at two of the biggest names in the software industry: Hubspot vs. Salesforce. Both vendors offer powerful CRM platforms to help businesses streamline their sales and marketing processes. But which one is right for your business?

Be sure to download our in-depth comparison guide for the two platforms!

We’ve put together a comparison guide to help you choose the best CRM platform tailored to your company’s needs. We’ll look at the pricing plan and features both HubSpot and Salesforce CRM offers. Hopefully, after reading, you’ll have a clearer perspective on which CRM is the right pick for your business!

Hubspot vs. Salesforce: Pricing Plans

HubSpot Pricing:

HubSpot also offers a free CRM plan that includes up to 1,000 contacts with no time limit or expiration date. Once 1,000 contacts are exceeded, HubSpot divides the pricing based on marketing, sales, and service platforms. Each plan is as follows:

Marketing Hub: The Marketing Hub is a marketing software that helps companies increase customer traffic, convert more visitors, and run inbound marketing campaigns at scale. The premium editions include Starter, Professional, and Enterprise packages.

Starter (starting at $45/month)

  • Simple form follow-up emails
  • Ad retargeting
  • Landing page reporting

Professional (starting at $8700/month)

  • Marketing automation
  • Blogging
  • Custom Reporting
  • Account-Based Marketing

Enterprise (starting at $3,200/month)

  • Adaptive testing
  • Multi-touch revenue attribution
  • Sandbox account

Sales Hub & Service Hub: With the Sales hub, sales teams can shorten deal cycles and increase close rates. The pricing for premium editions is as follows:

Starter (starting at $45/month)

  • Simple automation
  • Goals
  • Rep productivity performance

Professional (starting at $450/month)

  • Deal stage, task, and lead rotation automation
  • Sequences
  • Customer reporting

Enterprise (starting at $1,200/month)

  • Custom objects
  • Predictive lead scoring
  • Playbooks

Service Hub: The Service Hub offers complete customer service software to connect with customers and build stronger relationships. The pricing plans are the same as the Sales Hub. Each pricing plan includes simple automation, customer feedback surveys, and a knowledge base.

[Download: What’s the Better Platform? HubSpot or Salesforce?]

Salesforce Pricing:

Salesforce offers several different CRM plans, depending on the number of users and features needed. The three main plan types are Essentials, Professional, and Enterprise.

Essentials (starting at $25/user/month)

  • Lead capture and tracking
  • Contact management
  • Account management
  • Customizable dashboards

Professional (starting at $75/user/month)

  • All Essentials features
  • Unlimited custom reports and dashboards
  • Workflow and approval automation

Enterprise (starting at $150/user/month)

  • All Professional features
  • Territory management
  • Multi-currency support
  • Lightning Dialer



HubSpot Sales Hub: The HubSpot Sales CRM includes features such as contact and company management, activity tracking, meeting scheduling, email integration, and deal pipeline management. Tracking leads and assigning them to sales reps allows sales teams to work proactively.

HubSpot Marketing Hub: The HubSpot Marketing CRM includes content creation, SEO tools, lead capture forms, contact management, landing pages, and email marketing. This platform is well known for its inbound marketing tools. These marketing tools allow teams to pursue leads and drive sales.

HubSpot Service Hub: The HubSpot Service CRM includes customer ticketing, live chat, customer satisfaction surveys, knowledge base, and customer service automation.


Salesforce is the most prominent CRM platform on the market. The platform offers sales tools such as centralized contact and sales information and task management systems. Salesforce may be a better option for larger enterprises managing a handful of clients due to its number of features. Here are a few of Salesforce’s key features:

Lead and Opportunity Management: Salesforce’s lead management system allows users to track leads and conversions through the cloud.

Salesforce Sales Cloud: The Sales Cloud CRM from Salesforce includes features such as lead capture and tracking, contact management, account management, and customizable dashboards.

Salesforce Service Cloud: The Service Cloud CRM from Salesforce includes features such as customer service management, live chat, knowledge base, and ticketing.

Salesforce Marketing Cloud: The Marketing Cloud CRM from Salesforce includes features such as lead capture, contact management, email marketing, and landing pages. Salesforce offers multiple different tools for marketing automation powered by artificial intelligence insights and customization.

[Learn More: Side-By-Side Tech Comparison Between HubSpot and Salesforce]

Analytics & Reporting:

HubSpot: HubSpot allows users to track their website traffic, leads, contacts, deals, and marketing performance with reporting features. HubSpot’s reports are customizable and can be exported into Excel or PDF format.

Salesforce: Salesforce’s analytics and reporting features are powered by Einstein, their artificial intelligence platform. Salesforce allows users to create custom reports and dashboards to track their sales performance.



HubSpot might be the winner if your company is looking for a platform that works better with Sales and Marketing. HubSpot integrates with over 200 business applications, including Gmail, Outlook, Salesforce, Zapier, Slack, and more. Businesses can also use OpenAPI to create customized integrations.


Salesforce seems to work better with companies growing at an enterprise level. Salesforce integrates with over 700 business applications, including Gmail, Outlook, HubSpot, Zapier, Slack, and more. Additionally, Salesforce has its AppExchange that provides access to thousands of integrations.

HubSpot and Salesforce use many third-party integrations to increase productivity and drive better results.

Key Differences Between HubSpot vs. Salesforce CRM

Since HubSpot offers a free CRM for up to 1,000 contacts, it’s often a better choice for small-medium-sized companies on a budget. Adopting a CRM is a big transition for many companies, so having a free option may be ideal for small or newer companies looking to grow.

As mentioned previously, Salesforce CRM is ideal for larger businesses experiencing a higher growth volume. Even though Salesforce is for companies of all sizes, the large assortment of tools and features is the best fit for companies looking to narrow their entire business process.

BrainSell is Here to Help Your Business Grow!

We know that choosing the CRM platform best fit your business can be a challenging decision. That’s where we come in to help!

Our team of growth enablement experts will help identify your unique business needs and implement a CRM that best works for you. Schedule a consultation with us to get started!

Don’t forget to download our in-depth comparison guide for the two platforms!

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HubSpot vs. Salesforce

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