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August 24, 2016 Sales

The Best Time to Make Sales Calls and Convert Leads

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By Sonja Fridell

Yep! There have actually been studies on the best time of the day and week to make a sales call and convert leads. Hint, Friday is NOT a good day!

Here at BrainSell, we’re serious students of They’re the ones who have picked apart 3 years of data across 6 companies (collected by to understand when the best time of the day/week is to get the following:

  1. Best time and day of the week to call and make contact with a lead
  2. Best time and day of the week to call and initially qualify a lead
  3. Best time and day of the week to contact a lead to ultimately qualify them
  4. Response times from the initial point of lead creation (AKA how long it takes a rep to call a new lead)

Now, #4 is a favorite of ours. Some people think we act too fast, but we call within 5 MINUTES of a lead being created. Turns out, agrees with us!

BrainSell helps companies deploy business software to grow their companies, but we also advise on process. Software is useless without people using it well. Check out the study that we use as our mantra, and if you don’t have the software to support it, call us!


best time to call leads

5 Minute Rule! Call fresh leads in the first 5 minutes of them coming in.

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Related TagsGrowth Enablement

author bio

Sonja Fridell

Sonja is very active in architecting CRM, ERP and marketing automation solutions for clients across North America. As an ex-journalist, she is adept at exploring a client’s needs and coming up with cutting edge, elegant solutions that fit, drive adoption, and create real results.

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