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March 24, 2015 Business Technologies

Zendesk Mutlibrand Allows Multiple Product Lines

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By Sonja Fridell

After a 17-month effort, Zendesk has officially released the Multibrand Feature, allowing Zendesk Enterprise users to manage all their different brands with one Zendesk instance.

What’s the big deal with Multibrand?


Multibranding is the marketing of two or more brands belonging to the same related category by a company. This allows companies to have more visibility in the market and leave less room for competitors. One of the biggest disadvantages of multibranding has been the inability to easily manage the customer experience.

What does the new “Brand” function allow you to do? 

The new “Brand” function will allow you to provide customized help to each brand customer facing identity including:

  • Support/Help centers
  • Email Addresses
  • Social Channels
  • Voice Numbers

Why Multibrand?

As part of “brand” you will be able to add and manage the internal facing functions on Zendesk under one interface, including:

  • Tickets
  • Help center
  • Macros
  • Views
  • Triggers
  • Automation


Setting up multibrand

Exploring multibrand

Multi brand workflow


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author bio

Sonja Fridell

Sonja is very active in architecting CRM, ERP and marketing automation solutions for clients across North America. As an ex-journalist, she is adept at exploring a client’s needs and coming up with cutting edge, elegant solutions that fit, drive adoption, and create real results.

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