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Jim Ward

Generative AI in Sales: Rethinking Prospecting Strategies

October 31, 2023 | 1:00 pm
Episode 32

Featuring: John Barrows, CEO of JB Sales 

As businesses strive to stay competitive in a rapidly evolving sales ecosystem, the integration of AI has become increasingly crucial in driving sales success. Generative AI, a subset of AI that focuses on creating new and original content, is poised to play a pivotal role in transforming how sales professionals engage with their prospects.



During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with John Barrows, industry thought leader and author of the Amazon bestseller “I Want to Be in Sales When I Grow Up.” The pair uncover the power of generative AI in sales and examine how it can revolutionize prospecting strategies. From personalized messaging and intelligent lead scoring to automated content creation and dynamic customer profiling, generative AI can redefine the art of persuasion in sales. Tune in to learn about:

  • AI and machine learning’s impact on sales in the next 5-10 years.
  • Key AI-powered tools/technologies that will impact sales teams and processes.
  • The influence of generative AI on prospecting strategies.
  • Utilizing AI to manage sales pipelines.
  • Ethical considerations in AI sales implementation and ensuring responsible practices.

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