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June 2, 2022 Growth Enablement

BrainSell’s Summer 2022 Reading List for Growth-Focused Companies

By Haley Rivers

The future is bright for companies with new ideas and technological advancements. The way businesses operate will continue changing; it’s up to you how much change affects your company positively or negatively! But different ways your business can stay ahead of the game amidst the ever-changing workflow can be tricky, especially on top of your already busy schedule.  

It’s more common than not to lose track and fall behind. That’s why BrainSell prioritizes reading to generate new ideas that help keep us ahead.  

With summer finally here, you hopefully have more time on your hands to relax with a good book in hand. Continue reading for five summer reading books that BrainSell recommends you enjoy this summer! Whether reading at the beach or listening to an audiobook during your commute to work, dedicating time to reading can help create new ideas and better business practices.  

BrainSell’s Recommended Summer Reading List:

“Inbound Organization” by Dan Tyre & Todd Hockenberry

Focused on showing leaders how to build their company’s future around Inbound principles, Inbound Organization dives into how and why inbound ideas create a positive customer experience. The book provides the essential building blocks companies need to develop a strong foundation for future success. 

“The Subtle Art of Not Giving a F***” by Mark Manson

The Subtle Art of Not Giving a F*** has remained a popular pick for those looking for a relatable and motivational read ever since its release in 2016. Manson talks about the importance of directing your energy and attention towards the things that mean most to you while learning how to let the things go that do not. Challenging yourself to let go of things that don’t positively affect you can hugely impact your work, relationships, and overall happiness.  

“Subscription Marketing” by Anne Janzer 

Most companies with a marketing strategy are probably using a form of subscription marketing to engage with customers. Janzer highlights how subscription marketing can add significant value to today’s business environment. This book helps businesses understand the importance of subscription marketing in the future of a digital workplace.  

BrainSell had the opportunity to sit down with Janzer during an episode of our podcast, Growth Enablement Madness. To learn more about her thoughts and motivations behind her book, check out the episode here!

“Selling with a Noble Purpose” by Lisa Earle McLeod

This book focuses on “Noble Purpose,” a customer-driven methodology to drive revenue and give companies a competitive edge. Working towards a larger goal for your company aside from just growing revenue can add significant value and growth opportunities to your business.  

“Traction” by Gino Wickman

Traction focuses on implementing The Entrepreneurial Operating System (EOS) into your business practices can alleviate conflict and make your company more profitable. We value this book so much that BrainSell adopted the EOS model several years ago and haven’t looked back!

Wickman shares the six key components of how to strengthen your business. These include:  

  1. Vision  
  2. Data 
  3. Process 
  4. Traction 
  5. Issues 
  6. People 

Traction has helped numerous business leaders transform their businesses based on the EOS system, BrainSell included. This book sparked a transition in our internal operations and business strategy. It’s a must-read for management leaders hoping to grow and scale their companies while outshining potential competitors. 

Time to Break Out the Library Card!

These book recommendations add a different insight into growing your business through other management tactics and internal operations. Taking the time to read and educate yourself can ultimately drive success in today’s business environment. And once the ideas start flowing, reach out to us and let us know how we can help you achieve and exceed your growth goals.

Author Bio

Haley Rivers

Haley recently joined BrainSell in 2022 as this Summer's Marketing Intern. She will be entering her senior year this fall at UNH where she is studying marketing. During her free time, Haley loves to get outside with her dog Murphy and spend time with friends and family!

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