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Jim Ward

A Practical Guide to Cognitive AI

December 19, 2023 | 9:00 am
Episode 34

Featuring: Chris Seferlis, Technology Strategist, Microsoft

AI has become an integral part of our lives, impacting various industries and revolutionizing the way we interact with machines. Armed with cognitive AI and a guide on how to use it, you can enhance decision-making, automate complex tasks, and unlock new possibilities in business functions like sales, finance, marketing, and more.


Listen in as our host, Jim Ward, chats with Chris Seferlis, Technology Strategist at Microsoft and author of the new book, “The Practical Guide to Azure Cognitive Services.” The pair discuss the capabilities of Azure Cognitive Services and examples of how they could be implemented in business functions.

Tune into our audio guide to Cognitive AI learn about:

  • What Azure Cognitive Services are and how they can be used for tasks like document processing, translation, and more. 
  • Some of the misconceptions around AI and clarified the differences between cognitive services and generative AI models. 
  • How these services could help companies improve efficiency and productivity without displacing human workers.


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