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Jim Ward

Demystifying the ‘Dark Funnel’

October 12, 2021 | 10:00 am
Episode 11

feat. Latané Conant, 6sense

In this episode of the Growth Enablement Madness Podcast, we sat down with Latané Conant, Chief Market Officer at the account engagement platform provider 6sense. We discussed the reception of her recent book, which covers the next generation of account-based sales and how companies can battle the “Dark Funnel” to engage buyers when and where they want.

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