BrainSell, a Massachusetts-Based Technology Company, Introduces New Marketing Blog
InboundGuppy.com, BrainSell’s marketing blog, will provide information on business software, inbound marketing tactics and more.
PRLog (Press Release) – Aug 15, 2012 – Topsfield, MA – BrainSell already has an industry-leading technology blog – http://www.brainsell.com – that serves as a resource for all things business software. However, BrainSell has recently started a marketing automation practice, and to provide more information for their growing audience, they’ve introduced a new marketing blog, http://www.inboundguppy.com. Inbound Guppy will be a hub for not only inbound and internet marketing, but will also include product reviews, comparison charts and interviews with industry thought leaders.
“Inbound marketing is hot. It’s the way of the future and we’re passionate about it here at BrainSell,” said Sonja Fridell, general manager and senior director of marketing and business Development at BrainSell. “We envision Inbound Guppy serving as a hub for thought leaders and inbound marketing newbies to collaborate, learn, and post their experiences with inbound techniques and software.”
Inbound marketing is the process of pulling already qualified leads to a business by using SEO (search engine optimization) strategies, creating up-to-date expert content, and leveraging social media. Companies that might not be used to using these methods may feel overwhelmed. Inbound Guppy aims to demystify inbound marketing and make it accessible to marketers and non-marketers alike.
Another primary area of focus for http://www.inboundguppy.com will be marketing automation software, which is a market that is rapidly expanding. Inbound Guppy will aim to create clarity around the various software options and also review solutions such as Marketo, Hubspot, Eloqua, Pardot, Net-Results, SalesFusion, Infusionsoft and many more.
Marketing automation software can be an incredibly helpful tool for companies and marketers who want to make the most out of their efforts. It can streamline the process of inbound marketing, helping with blog management, landing page creation and calls to action, as well as enhanced analytics and advanced lead list segmentation. A good marketing automation solution will take the busywork out of marketing so a marketing team can focus on designing and implementing campaigns that will excel at bringing in new business.
BrainSell currently represents four different marketing automation solutions that, like their CRM and ERP solutions, have been screened and vetted to make sure they are the best in their fields. On http://www.inboundguppy.com, businesses now have one source to find great product reviews and comparison charts to make sure they find they find the right product for their needs and unique business situations.
BrainSell is a business solutions company that is dedicated to helping businesses grow, create a delighted customer base and achieve grand success. BrainSell provides comprehensive ERP, CRM, and marketing automation solutions and services, including training, implementation and software development. Founded in 1994 and headquartered in Topsfield, Massachusetts, BrainSell continues to grow in product knowledge and offerings. Visit http://www.brainsell.com to start improving sales and productivity today. Visit www.brainsell.com for more information or email [email protected].
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