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March 10, 2011

BrainSell Acquires Sage Reseller, Soft Intelligence, Gives Accpac Customers More Insight, Support

BrainSell Technologies is pleased to announce its acquision of Sage Accpac Business Partner, Soft Intelligence, Inc.

PRLog (Press Release) – March 10, 2011 – Starting this month, BrainSell will be adding to its ever-growing family of ERP and CRM software providers. Soft Intelligence, a Georgia-based reseller that specializes in point of sale solutions, is selling its Accpac practice to BrainSell and therefore will improve everything from customer product knowledge to the level of support provided to customers.

Current Soft Intelligence customers will continue to receive the same caliber of support from their existing contact at Soft Intelligence. However, customers will also benefit from BrainSell’s extensive team of Accpac engineers, as well as CRM experts if they choose to increase sales with customer relationship management tools.

BrainSell’s client base will benefit from Soft Intelligence’s focus on Point of Sale Software and the integration of Counter Point.

“We are excited to announce that Soft Intelligence has merged our Sage Accpac Business Practice with BrainSell LLC,” said Soft Intelligence President Joe Masarek. “One of the nation’s largest Sage re-sellers, BrainSell, specializes in Sage ERP Accounting and CRM solutions. The merger will give us an opportunity to provide clients with an even greater level of support for Sage products.”

BrainSell Technologies, a certified Sage reseller since 1994, focuses on demonstrating and proving how ERP and CRM can make tangible and measurable differences inside the boundaries of the organization and manage the connections to outside stakeholders.

“Providing our customers with a greater depth of knowledge of Accpac software is our main objective in this merger,” BrainSell President and CEO Jim Ward said. “Adding Soft Intelligence to our family is a step toward a brighter future for all parties involved.”
To get a free trial of Accpac, click here.

About BrainSell
BrainSell is a business solutions company that is dedicated to helping businesses grow, create a delighted customer base and achieve grand success. BrainSell provides comprehensive ERP and CRM solutions and services, including training, implementation and software development. Founded in 1994 and headquartered in Ipswich, Massachusetts, BrainSell continues to grow in product knowledge and offerings. Visit or call (866)356-2654 x206 to learn more about BrainSell Technologies. You may also e-mail us at [email protected].

About Soft Intelligence
Founded in 1984, Soft Intelligence is Georgia’s leading provider of Point of sale, Accounting, and Inventory Control Solutions for medium to small businesses. Our solutions feature the Radiant CounterPoint Point-of-Sale and Sage Accpac ERP Accounting Software systems. We specialize in providing our clients with complete business solutions including: hardware, software, network configuration, data conversion, credit card processing, training, and ongoing support. Soft Intelligence also provides sales and support for the RealWorld and Passport Business Solutions accounting software systems. Soft Intelligence is a charter member of the Synchronics Authorized Reseller Association (SARA), and has been recognized as a Double Diamond reseller in each of the past seven years. Website:

Contact Information
James Ward
President and CEO
BrainSell Technologies
866-356-2654 x 201