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January 6, 2022

BrainSell Named in Bob Scott’s Prestigious 2021 VAR Stars Group

For 10 Years Running, BrainSell Continues to Bring Value to Growing Midmarket Companies with the Help of the Right People, Processes, and Financial Management Tech

TOPSFIELD, MA – BrainSell, the growth enablement company helping businesses of all sizes uncover their strongest paths to business growth, has been selected as a member of Bob Scott’s VAR Stars for 2021.

The VAR Stars is a group of 100 organizations honored for their accomplishments in the field of midmarket financial software. Over the last ten years, BrainSell has helped fuel growth at midmarket companies of all shapes and sizes with expert consulting services, solution blueprints, and partnerships with some of the industry’s most trusted financial management systems—including Sage and its Intacct, Sage300, and Sage100 offerings.

“We are proud to be recognized for our work helping midmarket companies find success with their financial management efforts,” said Sonja Fridell. “Our growth enablement methodology ensures that the people within a company can streamline their efforts and align everything from processes down to technology, so they’re all working together seamlessly–which is why clients have found value in partnering up!”

Members of the VAR Stars were selected based on growth, industry leadership and recognition, and innovation. Selection is not based on revenue, and those firms chosen represent a wide range of sizes and many different software publishers of accounting software.

“Each year, 100 VAR Stars are picked from the best organizations that market financial software. It is always an honor to recognize those who contribute to the development of our business,” Bob Scott said.

Want to learn a bit more about how BrainSell approaches business growth with some of the biggest financial management systems available? Check out our Growth Enablement Madness podcast, in which we sit down with industry thought leaders from a variety of backgrounds to discuss what true business growth means to overall success.


About BrainSell  

BrainSell is a growth enablement company that helps its clients and partners thrive by solving business challenges with expert guidance and technology. They’ve offered unbiased software selection, implementation, support, and consulting services to clients of all sizes across North America for more than 25 years. Their methodology helps clients identify the clearest areas for potential improvement in their processes. If technology can help you, the BrainSell team can guide you on your path to business growth. 

About Bob Scott

Bob Scott has been informing and entertaining the mid-market financial software community via his email newsletters for 21 years. He has published this information via the ERP Global Insights (formerly Bob Scott’s Insights) newsletter and website since 2009. He has covered this market for more than 30 years through print and electronic publications, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and has continued to address that market as executive editor of the Progressive Accountant since 2009.

About PMG360, Inc.

PMG360 publishes Bob Scott’s Insights and the Progressive Accountant. PMG360 ( is a leading online media company that provides business-to-business (B2B) marketers and media planners unparalleled access to a highly qualified and engaged audience through their portfolio of lead generation programs, industry-specific websites, email newsletters, web seminars, live events, podcasts, content/reviews, custom publishing, and direct marketing databases focusing on the nonprofit, healthcare, and accounting professionals.

Media Contact

Brian Anderson
[email protected]
p: 978-887-3870 x318

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