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January 11, 2012

BrainSell Technologies Acquires Denver-Based Software Reseller, The CRM Connection

Boston-Based BrainSell Technologies expands offerings, resources, by acquiring The CRM Connection, Which Offers Sage ACT!, Sage SalesLogix and SugarCRM.

PRLog (Press Release) – January 11, 2012 – Topsfield, MA – BrainSell Technologies, a leader in providing business and marketing technology solutions, is pleased to announce its acquisition of The CRM Connection. The CRM Connection is a Sage and SugarCRM business partner focused on CRM sales, customizations and service. This is the third Colorado business partner acquisition BrainSell has made this month.

“We are very excited to have joined the BrainSell Technologies team,” said The CRM Connection’s Managing Partner John Kaufman. “Our clients and alliance partners will all benefit from the additional resources and software solutions they provide.”

Current CRM Connection customers will continue to receive the same caliber of support from their existing contacts. However, customers will also benefit from BrainSell’s extensive team of Sage ACT!, Sage SalesLogix and SugarCRM engineers, as well as ERP and marketing experts if they choose to increase sales with cutting edge technology like Marketing Automation and integrated ERP.

“This is a win-win acquisition,” said BrainSell President and CEO, Jim Ward. “BrainSell brings onboard a top reseller of Sage ACT!. Heck, they ended 2011 as ACT!’s 11th largest selling reseller in the U.S. They also have SalesLogix expertise, which is a fantastic added resource to our top SalesLogix team. On top of that, The CRM Connection recently added SugarCRM into their portfolio, which brings perfect synergies to BrainSell’s portfolio and helps our rapidly growing SugarCRM practice keep up with demand. Put that together with our two acquisitions of ERP partners this past month in Colorado and we have a fantastic western region team.”

BrainSell provides a broad selection of products and services including:

  • Sage ACCPAC
  • Sage MAS 90/200 and MAS 500
  • Peachtree
  • Quickbooks
  • SageCRM
  • SalesLogix
  • ACT!
  • Pardot Marketing Automation
  • Net-Results Marketing Automation
  • SalesFusion Marketing Automation
  • Hubspot
  • SugarCRM
  • Microsoft CRM
  • Pivotal CRM
  • Acumatica

About BrainSell

BrainSell is a business solutions company that is dedicated to helping businesses grow, create a delighted customer base and achieve grand success. BrainSell provides comprehensive ERP, CRM, and marketing automation solutions and services, including training, implementation and software development. Founded in 1994 and headquartered in Topsfield, Massachusetts, BrainSell continues to grow in product knowledge and offerings. Visit to start improving sales and productivity today. Visit for more information or email [email protected]. Follow BrainSell on Facebook, and on Twitter at

Contact Information
Sonja Fridell
Director of Marketing and Business Development
BrainSell Technologies
Tel.: (866)356-2654 x206
Email: [email protected]