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January 10, 2012

BrainSell Technologies Makes Strategic Acquisition of AccSoft Associates, Inc.

Boston-Based BrainSell expands offerings, resources, with the strategic acquisition of Denver Sage Accpac partner, AccSoft.

PRLog (Press Release) – January 10, 2012 – Topsfield, MA – BrainSell Technologies, a leader in providing business and marketing technology solutions, is pleased to announce its acquisition of AccSoft Associates. AccSoft is a Denver-based Sage business partner focused on Accpac ERP sales, customizations and service.

“The acquisition will give us an opportunity to provide our customers with an even greater level of sales and support for Sage products,” said Andrea Appleby of AccSoft. “By joining BrainSell, we’ll also be providing in-depth business solutions, like social business strategy and inbound marketing services. We’ll be able to go beyond providing accounting software and help our clients to impact sales and cost efficiencies.”

Current AccSoft customers will continue to receive the same caliber of support from AccSoft proprietors Pat Smith and Andrea Appleby and the AccSoft technical team. Customers will also benefit from BrainSell’s extensive team of Accpac engineers, as well as CRM and marketing experts if they choose to increase sales with customer relationship management tools.

“BrainSell has an acquisition strategy that’s providing geographic locations within the United States,” said BrainSell President and CEO Jim Ward. “What’s old is new! Where many companies have gone virtual, we’re working to provide local expertise across the U.S. We are extremely enthused to work with the AccSoft team as they bring immense experience and a strong skill set in Accpac ERP and will help us to grow the western region”.

BrainSell provides a broad selection of products and services including:

  • Sage Accpac
  • Sage MAS 90/200 and MAS 500
  • Peachtree
  • Quickbooks
  • Acumatica
  • SugarCRM
  • Microsoft CRM
  • Pivotal CRM
  • SageCRM
  • SalesLogix
  • ACT!
  • Pardot Marketing Automation
  • Net-Results Marketing Automation
  • SalesFusion Marketing Automation
  • Hubspot

Contact Information
Sonja Fridell
Director of Marketing and Business Development
BrainSell Technologies
Tel.: (866)356-2654 x206
Email: [email protected]

About BrainSell

BrainSell is a business solutions company that is dedicated to helping businesses grow, create a delighted customer base and achieve grand success. BrainSell provides comprehensive ERP, CRM, and marketing automation solutions and services, including training, implementation and software development. Founded in 1994 and headquartered in Topsfield, Massachusetts, BrainSell continues to grow in product knowledge and offerings. Visit to start improving sales and productivity today. Visit for more information or email [email protected]. Follow BrainSell on Facebook, and on Twitter at