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July 22, 2014

BrainSell Unveils Enhanced SugarCRM Integration for Microsoft Outlook

Boston-based BrainSell has acquired the Act! CRM and related services division from Northbrook Consulting Group, Inc. of Glencoe, Illinois.

PRWEB (Press Release) – July 22, 2014 – Topsfield, MA – BrainSell is pleased to announce the release of BrainLink, a powerful SugarCRM plugin for Outlook. BrainLink promises to be the most powerful Outlook and Exchange integration for Sugar to date ( Not only does BrainLink provide bi-directional syncing of emails, contacts and meetings, but it also offers a rich side panel that shows real-time information from Sugar within the Outlook interface. Sugar users using Outlook can now do much of their CRM work from within their email client including: viewing, editing and adding meetings, opportunities, notes, leads, contacts, accounts and cases. Users can even opt to sync all emails to or from a contact automatically, something that Sugar’s native client is not capable of.

BrainLink is also available in an Exchange only version, dubbed, BrainExchange. This allows email admins to set up the sync for an entire enterprise without installing client-side applications. In this transparent integration, all emails sent or received would be archived to the CRM system.

BrainLink is priced at $12 per user per month, BrainExchange is $10 per user per month.

BrainSell has been providing platinum-level Sugar implementation and support services for six years, setting the stage for the release of a product that benefits a large percentage of their customers. SugarCRM’s average user size has grown considerably during the company’s quick rise to the upper echelon of CRM companies in the country.

In a previous press release by the company, Sugar announced 77 percent year-over-year growth in 2013. That type of large growth creates a larger need for integration capabilities and plugins. With deep knowledge of the marketplace, BrainSell identified a need for a more intuitive and robust Outlook plugin.

SugarCRM provides affordable, world-class CRM software to create customer relationships. BrainSell has a bench of SugarCRM Certified Consultants ready to assist potential and existing SugarCRM customers with migration, implementation and data customization services. BrainLink provides the key mechanism of extending BrainSell’s services to include powerful Outlook integration with the CRM platform.

“We have no doubt that developing applications to help Sugar users will result in a positive impact,” said Jim Ward, president and CEO of BrainSell. “BrainLink makes Sugar even easier to use, by allowing people to work from a platform that they know and spend the majority of their time in, Outlook. We’re thrilled to be releasing such a user-friendly and impactful product.”

BrainSell is also certified in a myriad of other CRM products including:

  • Microsoft Dynamics CRM
  • Act!
  • Sage CRM
  • SalesLogix
  • Wicked Simple CRM

About BrainSell
BrainSell is a business solutions company that is dedicated to helping businesses grow, create a delighted customer base and achieve grand success. BrainSell provides comprehensive ERP, CRM, and marketing automation solutions and services, including training, implementation and software development. Founded in 1994 and headquartered in Topsfield, Massachusetts, BrainSell continues to grow in product knowledge and offerings.

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Contact Information
Sonja Fridell
BrainSell Technologies
978.887.3870 x206 Direct
[email protected]