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February 29, 2012

EasyAsk and BrainSell Ink Exclusive Agreement to Deliver EasyAsk Business Edition for SugarCRM Sales

EasyAsk for SugarCRM Sales Provides IBM Watson-like Natural Language Interface for Information and Intelligence within SugarCRM.

PRLog (Press Release) – BURLINGTON, MA – February 29, 2012 – EasyAsk, the leader in natural language technology and solutions, and BrainSell, a leader in providing business and marketing technology solutions and a top SugarCRM gold partner, announced an exclusive agreement to deliver pre-packaged business user intelligence solutions for SugarCRM to organizations across North America. Additionally, EasyAsk announced the availability of EasyAsk for SugarCRM Sales – an intuitive interface that gives sales people seamless access to information and intelligence within SugarCRM.

“We deliver our customers the most value possible from CRM deployments,” says BrainSell President and CEO, Jim Ward. “Embedding EasyAsk within SugarCRM greatly improves reporting functionality and gives anyone – from sales to c-level – easy access to the information or analysis they seek. EasyAsk for SugarCRM Sales will help our customers better leverage CRM investments and extract more business insight, which will help them drive more revenue.”

EasyAsk for SugarCRM Sales provides an easy way for entire sales organizations to track, analyze and manage sales operations within SugarCRM. Users simply ask questions about relevant sales topics in English and get fast results from their SugarCRM data. Utilizing a pioneering natural language architecture, similar to that used by IBM in creating Watson and defeating the Jeopardy grand champions, EasyAsk understands both the intent and the content of every sales question – an approach that is more intuitive and returns better answers than standard search and analysis products. This is specifically designed for business users, who don’t need to know anything about SugarCRM, to get the information they need, when they need it.

EasyAsk runs directly inside SugarCRM for a seamless user experience, minimizing training and eliminating need for IT resources. EasyAsk connects directly to live SugarCRM data for up-to-the second results allowing users to immediately drill down and find detailed information deeper within SugarCRM records.

Using EasyAsk for SugarCRM, sales executives, managers and teams can ask critical questions and make important requests like:

  • Which deals slipped last month?” to identify forecasted deals that didn’t close
  • Show deals in the pipeline this quarter” to provide a sales executive with an update on the state of the sales pipeline
  • List deals greater than $50000″ to identify large sales opportunities and to display all relevant information about the opportunities

After asking a question, EaskAsk enables easy drill-down and exploration, rich charting and display options. Users can refine questions until satisfied and with a single button, users can share and save reports to collaborate on time-sensitive decisions. EasyAsk further enhances results by returning existing reports from SugarCRM, EasyAsk or other sources that are related to the topics of the question.

“We’re excited to be working with BrainSell and expect great things from this partnership,” says Craig Bassin, CEO of EasyAsk. “BrainSell’s intimate knowledge of each customer’s needs, usage and metadata is critically important to ensure successful SugarCRM deployments. EasyAsk deploys a Watson-like solution that truly understands the questions asked and we’re now on the verge of launching an Apple/Siri-like solution to take this concept mobile. Partnering with BrainSell will put these cutting-edge solutions directly into the hands of SugarCRM users.”

About BrainSell

BrainSell ( is a business solutions company that is dedicated to helping businesses grow, create a delighted customer base and achieve grand success. BrainSell provides comprehensive ERP, CRM, and marketing automation solutions and services, including training, implementation and software development. Founded in 1994 and headquartered in Topsfield, Massachusetts, BrainSell continues to grow in product knowledge and offerings. Visit for more information or email [email protected]. Follow BrainSell on Facebook,
and on Twitter at

About EasyAsk?

EasyAsk is radically changing the speed and ease of how people find information through the company’s ground-breaking natural language search software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results on demand. The EasyAsk eCommerce Edition uses this unique technology to deliver an industry leading website search, navigation and merchandising solutions that boosts online revenue through increased conversion rates, better customer experience and agile merchandising. EasyAsk Business Edition revolutionizes enterprise decision-making, moving beyond traditional business intelligence solutions with easy, low-cost deployment and a unique natural language interface that extends access to information anywhere in the organization.

Based in Burlington, Massachusetts, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as Coldwater Creek, Lands End, Lillian Vernon, Aramark, TruValue, Siemens, Hartford Hospital, Ceridian, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and e-commerce operations daily. For more information, please visit

Media Contacts:

Jon Stotts
Tel.: 646-961-3497
Email: [email protected]

Sonja Fridell
Director of Marketing and Business Development
BrainSell Technologies
Tel.: (866)356-2654 x206
Email: [email protected]

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