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March 29, 2013

OmniMed Financial and Insurance Boosts Lead Conversion with BrainSell and SugarCRM

OmniMed, a company that provides fiscal and business advice for doctors, has increased profitability since partnering with BrainSell Technology and SugarCRM

PRLog (Press Release) – March 29, 2013 – Topsfield, MA – BrainSell Technologies, a SugarCRM Gold Partner and leader in the CRM, ERP and marketing automation space, successfully deployed SugarCRM for client Joe Capone, founder of OmniMed Financial & Insurance last year. Since choosing Sugar, OmniMed has seen a significant boost in lead conversion.

Capone was looking for an open source customer relationship management (CRM) solution that had a development and partner community to build a customized CRM solution for his company. He found what he was looking for in BrainSell and Sugar.

Working with BrainSell’s Kevin Cook, Capone was able to tailor Sugar to his exact requirements. Capone knew OmniMed needed a solution that would market the firm’s services, track leads and opportunities and improve follow-up with customers. Sugar offered a scalable solution that Capone was looking for, enabling OmniMed to grow and Sugar to adapt with their business development.

After choosing BrainSell as his Sugar partner to customize the solution and integrate it with OmniMed’s WordPress website, Capone saw OmniMed increase its lead generation and conversion while reducing the time it takes to do tasks such as following up with opportunities and reaching out to existing clients to ensure that the company maintains the highest level of service. BrainSell also helped integrate InBOX25 and Sugar, making email marketing to Capone’s client base easy. With InBOX25, Capone is now able to track the success of his campaigns from within Sugar.

“I found Sugar and then I found a really great partner in BrainSell,” said Capone. "Kevin Cook at BrainSell is a real problem solver.” Cook developed formulas that enabled OmniMed the ability to track and maintain contact with doctors as they progressed through their residencies-and market to them when they were most receptive, in their third or fourth year.

OmniMed’s success with BrainSell in customizing a CRM solution led to a case study published by Sugar. To read the case study you can click on this link ( OmniMed will be participating in a customer testimonial video during SugarCon in New York City April 8-11 at the Waldorf Astoria. BrainSell is a silver sponsor of SugarCon 2013. For more information on BrainSell’s services you can visit our website

About BrainSell
BrainSell is a business solutions company that is dedicated to helping businesses grow, create a delighted customer base and achieve grand success. BrainSell provides comprehensive ERP, CRM, and marketing automation solutions and services, including training, implementation and software development. Founded in 1994 and headquartered in Topsfield, Massachusetts, BrainSell continues to grow in product knowledge and offerings. Visit to start improving sales and productivity today. Visit for more information or email [email protected]. Follow BrainSell on Facebook and on Twitter at

Contact Information
Sonja Fridell
Director of Marketing and Business Development
BrainSell Technologies
Tel.: (866)356-2654 x206
Email: [email protected]