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Guide Thought Leadership
Prospecting & Building Your Sales Pipeline for a Recession
It’s no secret that the economy is constantly changing and evolving. And as a result, so is the marketplace. What worked yesterday might not work tomorrow – and that’s especially true when it comes to building your sales pipeline.
To stay ahead of the curve, brace for volatile markets, and continue selling effectively, you need to be able to adapt your strategies and tactics to the current market conditions. And, in today’s climate, that means being prepared!
In this guide, you’ll learn everything you need about prospecting and building your sales pipeline for an economic downturn. You’ll understand the importance of:
- Reassessing your ideal customer profile (ICP) and buyer personas as the market changes.
- Gaining more profound insights into prospective industries and how the economy impacts them.
- Including key business leaders, like a prospect’s Chief Financial Officer (CFO), in sales conversations.
- Personalization vs. relevancy and how that impacts sales conversations in uncertain times.
- And much more!