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What the Heck is… Customer Success?
The phrase customer success is becoming an increasingly popular buzz word – especially in B2B. However, according to Forrester, only 37% of organizations have a dedicated budget for customer experience improvement initiatives.
So, what is customer success and why should more companies be making it a strategic priority in order to reduce churn and increase revenue? Watch this video for the answer.
Here is a link to the book mentioned in the video: Customer Success by Nick Mehta, Dan Steinman and Lincoln Murphy
- Customer Success: 3 Ways to Up Your Game and Generate More Revenue
- The Key to Customer Success? Metrics
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