“With honesty and a little digging, we have the opportunity to identify our gifts and harness them in the service of our best self — our own unique noble purpose.”

― Tom Hayes

We’ve been embracing a new sales strategy here at BrainSell: noble selling. Noble selling works best when your organization develops a noble purpose to prioritize the success of others above yourself. Every business has their own noble purpose — ours is to help our clients thrive by solving their business challenges with guidance and technology.

So, what is noble selling and why does it matter? Sonja Fridell, our President and Director of Sales, gives us the scoop in our latest episode of What the Heck is…!

To watch other episodes in our What the Heck is… video series, check out our playlist.

Is there a business challenge that you’ve been struggling with or do you have an idea for a future What the Heck is… video? We’d love to hear from you! Comment with a suggestion below or tweet it to us.