Omnichannel is a word that gets thrown around a lot. But what exactly is it? Well, it’s less about what it is, and more about how it works!

In this episode of “What the Heck is…?” BrainSell’s Customer Success Manager, Ali Lipman explains what an omnichannel customer service approach is and how it can improve your business. Watch the video below!

Ready to learn more about the benefits of omnichannel technologies and strategies? Sign up for our May 15th webinar with the omnichannel experts at Zendesk.