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HubSpot vs. Zendesk Sell: 2022 Comparison Guide

When it comes to customer relationship management (CRM) software, two heavy-hitters always come to mind: HubSpot and Zendesk Sell. Both platforms offer powerful features to help businesses streamline their sales processes and close more deals.

Be sure to download our in-depth comparison guide for the two platforms!

So, which CRM is right for your business? Let’s look closely at HubSpot vs. Zendesk Sell to see how they compare.

HubSpot: Straightforward CRM for Sales Teams

For starters, HubSpot Sales Hub is a more comprehensive CRM than Zendesk Sell. The company also offers marketing, sales, and customer service tools. Whether a sales team, marketing team, customer service team, or operations manager, HubSpot has something for everyone. If you’re looking for a CRM that can do it all, HubSpot is a good option.

Let’s take a look at HubSpot’s key features:

  • Tracking and analyzing sales processes and activity in real-time
  • Access reports on sales activity, productivity, and individual performance
  • Email tracking, email marketing, prospect tracking, meeting scheduler, live chat
  • Organizes deals in your sales pipeline and creates tasks
  • Free forms and landing pages
  • Social Media Marketing
  • Lead generation tools
  • Ad management
  • Universal inbox – gives your entire team a centralized view of every customer interaction
  • Customizable forms
  • Over 1090 integrations are available
  • Ticketing

[Learn More – What’s Better: HubSpot or Zendesk Sell?]

Zendesk Sell: CX-Focused CRM Software

On the other hand, Zendesk Sell is a more focused CRM designed specifically for sales teams looking to boost the customer experience. It offers deal tracking and pipeline management and is better used by mid-sized – enterprise businesses. If your business is looking to strengthen customer relationships, Zendesk Sell may be a better option for you.

Here are some key features that Zendesk Sell offers:

  • Email integration – users can sync their existing email to Sell for automatic tracking, alerts, and templates
  • Insights and reporting
  • Sales engagement tools such as buildable prospect lists and customizable email sequences for efficient lead follow-up
  • Task Player allows users to work through routine sales activities like outreach
  • Ability to log, record, and reference calls and send/receive texts from a lead, contact, or deal
  • Email and task sequences to engage leads
  • Email tracking and notifications
  • Mobile integrations
  • Power dialer (custom call list that automatically cycles through customers and prospects)
  • Sales triggers

HubSpot Pricing

In addition to the Starter, Professional, and Enterprise pricing bundles, HubSpot offers a free CRM plan. The free tools include:

  • Forms
  • Email Marketing
  • Ad Management
  • Live Chat
  • Reporting Dashboard
  • Team email
  • HubSpot mobile app
  • Marketing events object
  • Email reply tracking
  • User management
  • Customer user permissions
  • Standard SSL certificate

Starter: Starts at $45/month

  • Includes 1,000 marketing contacts (additional marketing contacts are sold in increments of 1,000 from $45/month)
  • Includes all free tools
  • Form and email marketing automation
  • Email and in-app chat support
  • Responsive landing pages built to convert using a drag and drop editor

Professional: Starts at $800/month

  • Includes 2,000 marketing contacts (additional marketing contacts are sold at increments of $5,000 from $224.72/month
  • Includes start plan plus…
  • Omni-channel marketing automation
  • ABM tools such as company scoring, properties, templates, and reports
  • multi-language content
  • social media marketing
  • Contact and company scoring
  • Collaboration tools using an integrated marketing calendar, tasks, and in-app commenting
  • Customizable and buildable reports
  • Salesforce integration
  • campaign reporting
  • Advanced phone support

Enterprise: Starts at $3,200/month

  • Includes $10,000 marketing contacts, and additional marketing contacts are sold at increments of 10,000 from $100/month
  • Professional plan plus…
  • Team Management Features such as single sign-on, partitioning, hierarchical teams, permission sets, email send frequency cap, and field-level permissions
  • Ability to store any type of data in HubSpot (subscriptions, locations, shipments, events, and more) and run reports on this data
  • Custom object data for marketing automation, better segmentation, and more
  • Salesforce custom object sync
  • Adaptive testing
  • Multi-touch revenue attribution
  • Behavioral event triggers and reporting
  • Predictive lead scoring

[Download: In-Depth Comparison Guide for HubSpot and Zendesk Sell]

Zendesk Pricing

Zendesk Sell offers different pricing packages based on your company’s needs and a free 14-day trial.

Team Plan ($19/user/month)

  • Customizable sales pipeline
  • Email integration with tracking
  • Calendar integration
  • Task and appointment setting
  • Document storage
  • Call tracking and recording and text messages
  • Offline mobile access
  • Pre-build sales dashboard
  • Public apps and integrations
  • Robust APIs
  • Onboarding and adoption resources

Growth Plan ($49/user/month)

  • Includes Team Plan features plus…
  • bulk emailing and unlimited templates
  • more GB storage/user
  • Public + private apps and integrations
  • Advanced activity report
  • Product and price book
  • 1000 enrichment credits/month
  • 25 prospect credits/month

Professional Plan ($99/user/month)

  • Includes Growth Plan features plus…
  • More document storage/user
  • 3500 enrichment credits/month
  • 150 prospecting credits/month
  • Lead and deal scoring
  • Task automation
  • Advanced roles and permissions
  • Company hierarchy

Which CRM is Right for Your Sales Team?

Choosing HubSpot Sales Hub or Zendesk Sell depends on your specific needs and requirements. If you’re looking for a comprehensive CRM that offers many features, then HubSpot may be the better option. However, if you’re primarily focused on sales, then Zendesk Sell may be a better fit.

Ready to grow? Our team of growth enablement experts knows just which CRM your company needs to reach its maximum potential. Schedule a FREE 15-30 minute consultation with one of them today to get the ball rolling!

Which Platform is Right for Your Business?

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