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Sugar Market vs. Act-On: 2024 Comparison Guide

If you’re considering a marketing software solution for your business, you may wonder how your options stack up in the Act-On vs. Sugar Market comparison. They are both leading marketing automation platforms with a lot to offer. But only one is going to be the right fit for your business. In this comparison guide, we’ll compare the key functions and pricing models when it comes to Act-On vs Sugar Market.

Be sure to download our in-depth comparison guide for the two platforms!

Both Sugar Market and Act-On offer a variety of features to help you with your marketing campaigns. However, there are some critical differences between the two programs. Let’s take a closer look at each marketing automation platform to help your business reach its marketing goals!

Sugar Market

Sugar Market is an online marketing automation software that helps businesses automate their marketing processes. Email marketing, lead management, event management, and social media monitoring features are available. Sugar Market is an excellent choice for businesses looking for an all-in-one marketing solution.

Key Features:

Multi-Channel Marketing for Different Business Needs

Sugar Market lets you connect with customers through inbound/outbound email marketing tools, social media management, AI-driven analytics, and Google Ads management tools. Sugar Market is also integrated into Sugar Sell, allowing users to track leads, prospects, and customer behaviors.

SEO Audit

The SEO Audit feature allows you to run web audits to better understand how your website performs compared to outside competition.

Buyer’s Journey Tracking

This feature allows businesses to see prospects’ steps during their buyer’s journey. This helps you better understand how your marketing efforts impact the sales process.

Nurture Campaigns

With Sugar Market, you can create and automate nurture campaigns to engage with your leads throughout their buyer’s journey.


Sugar Market comes with a drag-and-drop email builder that makes it easy to create and send personalized emails. You can also create landing pages without having to code.

Landing Pages and Lead Forms

Sugar Market offers templates and tools to help you create beautiful landing pages that convert. You can also create lead forms to capture information from your website visitors.

Webinars and Events

Sugar Market helps you promote and manage your webinars and events. You can create registration pages, manage attendees, and send follow-up emails.

Analytics and Reporting

Sugar Market provides users with data-driven insights to help improve their marketing efforts. The platform includes


With Sugar Market, you can create surveys to gather feedback from your customers.

Reporting and ROI

Sugar Market’s reporting tools allow you to track your marketing campaign’s progress and ROI.

CRM Integration

Sugar Market integrates with popular CRMs, such as Salesforce, HubSpot, and Microsoft Dynamics. If you are already using SugarCRM, you can integrate Sugar Sell.


Sugar Market’s starting rate is $1000/month for 10K contacts billed annually.

[Download: What’s the Better Platform? Sugar Market or Act-On?]


Like Sugar Market, Act-On is a popular marketing automation platform used to streamline marketing initiatives. Act-On includes fewer features than Sugar Market, making it a better option for smaller businesses or start-ups.

Key Features:

Email Marketing

You can create and send personalized emails to your leads and customers with Act-On. The platform includes a drag-and-drop email builder and a library of email templates.

Content Templates

Act-On offers a variety of content templates that you can use to create custom landing pages, forms, and emails.

Automated Messaging

Act-On includes an automated messaging feature that allows you to send automated messages to your leads and customers based on their behavior.

Engagement Insights

Act-On’s Engagement Insights give visibility into how your contacts engage with your emails, landing pages, and forms. You can track your inbound and outbound engagement insights to enhance your team’s messaging.


Act-On’s pricing is determined by the number of contacts you engage within a given month – not the size of your database. For example, your database might include millions of contacts, but you might only have 50% of those contacts in your campaign.

[Learn More: Check Out a Side-By-Side Comparison of Act-On vs. Sugar Market?]

Act-On vs. Sugar Market: Key Differences

The critical difference between Sugar Market and Act-On is the number of features each platform offers. Sugar Market includes more features like social media management, webinars, and event management. Act-On is a better option for small businesses or start-ups looking for a basic marketing automation platform.

Act-On does not have a built-in CRM but integrates with popular CRMs, such as Salesforce, HubSpot, and Microsoft Dynamics. These two platforms offer a drag-and-drop email builder, landing pages, forms, and automated messaging. However, Sugar Market’s reporting and analytics tools are more robust.

Finally, Sugar Market’s pricing is based on the number of contacts in your database, while Act-On’s pricing is based on the number of contacts you engage with each month.

When choosing a marketing automation platform, it is crucial to consider your business needs and budget. If you are looking for a basic platform or are on a tight budget, Act-On might be a better option. Sugar Market might be a good option if you want a platform with more features.

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Sugar Market vs. Act-On

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