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Sugar Market (Salesfusion) vs. Act-On
A Bit About Sugar Market (formally Salesfusion)
Sugar Market is an excellent marketing automation platform and a company that is growing at a torrent pace. Their support team and technology experts are some of the best around – friendly, helpful, and invested in your success. The platform itself is one of the most stable and flexible platforms. Sugar Market is sometimes unfairly treated like a problem child because there’s a slight learning curve to start using it compared to WYSIWYG platforms like HubSpot or Marketo. But the reality is that it’s not a difficult platform to use if supported by the right training.
A Bit About Act-On
Act-On is very similar to Sugar Market in terms of product. It’s one of the leading marketing automation platforms on the market. Act-On has all the major feature sets you would expect from an enterprise-level platform, but with a lower price tag than more expensive enterprise-level platforms like HubSpot or Marketo. It integrates well with most major CRMs and is very customizable. While Act-On and Sugar Market products are similar, Act-On is considered to be a bit easier to use than Sugar Market according to user reviews from G2Crowd and PC Mag.
If you’d like to get a side-by-side understanding of these two platforms, download the comparison guide to find out more!