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Sugar Sell vs. Zendesk Sell: 2022 Comparison Guide

Sugar Sell and Zendesk Sell are two popular CRM solutions today that truly understand the phrase “customer experience.” Both companies have taken long strides to strengthen their offerings to remove friction from the daily CRM user.

Sugar Sell has gone through rebranding and a new look to modernize how sales teams use their platform. Zendesk Sell is a newer kid on the block — built by the same smart people leading the customer support tech industry for years.

They offer great features for managing customer relationships, but which is right for your business?

Be sure to download our in-depth comparison guide for the two platforms!

Read on to learn how Sugar Sell and Zendesk Sell compare and contrast to help you decide which one is best for you.

Sugar Sell: User-Friendly Customer Relationship Management

Sugar Sell is a customer relationship management (CRM) solution designed with the modern sales team in mind. It’s easy to use and provides features that help sales teams stay organized and close more deals.

Sugar Sell Features

Some of the features that Sugar Sell offers include:

  • A customizable dashboard that gives you an overview of your sales pipeline
  • Lead management tools that help you track and nurture your leads
  • Opportunity tracking so you can see which deals are in progress and where they are in the sales cycle
  • Contact management to keep track of your customer’s information in one place
  • Integrations with popular business applications like Gmail, Outlook, and Office 365
  • A mobile app so you can access your Sugar Sell account on the go

[Learn More – What’s Better: Sugar Sell or Zendesk Sell?]

Zendesk Sell: All-in-One Sales Force Automation

Zendesk Sell is a comprehensive sales force automation solution that may help your organization manage and grow its sales operations. With its powerful features, you can streamline your sales process, improve customer experience and increase your sales productivity.

Zendesk Sell Features

Some of the features that Zendesk Sell offers include:

  • A drag-and-drop interface that makes it easy to create custom sales processes
  • The ability to automate repetitive tasks with Zendesk’s robust automation engine
  • A mobile app so you can access your Zendesk Sell account on the go
  • A sophisticated reporting suite that gives you insights into your sales performance
  • Integrations with popular business applications like Gmail, Outlook, and Office 365


Sugar Sell pricing is based on the number of users you have on your account. The pricing starts at $75/user/month and goes up to $250/user/month.

Zendesk Sell pricing is also based on the number of users you have in your account. The pricing starts at $5/user/month, with a minimum of $50/month. There is also an enterprise pricing option for companies with more than 50 users.

[Download: In-Depth Comparison Guide for Sugar Sell & Zendesk Sell]

What’s the Difference Between Sugar Sell and Zendesk Sell?

Sugar Sell and Zendesk Sell are both customer experience platforms, but Sugar Sell is designed to be more comprehensive. Sugar Sell offers a wider range of features, including marketing automation, content management, and customer relationship management (CRM). Zendesk Sell is simpler and more lightweight, perfect for small businesses or teams who don’t need all the bells and whistles.

Which Platform is Best For Your CX Team?

Sugar Sell and Zendesk Sell have pros and cons, so it’s important to evaluate your needs before making a decision.

But don’t make the purchase decision alone! Let BrainSell help ensure your CRM does the work for you right out of the box! Connect with BrainSell’s growth enablement experts today!

Which Platform is Right for Your Business?

Get your copy of our in-depth comparison guide so you can make a better, informed decision!

Download Now >>

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Sugar Sell vs. Zendesk Sell

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