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March 22, 2017 Business Technologies

5 Reasons Why Sales Teams Need a CRM

Sonja Fridell wearing a blue blouse and a dainty necklace.
By Sonja Fridell

Sales teams need a CRM? Why?

Historically, sales teams have used pen and paper to gather and qualify leads. They’d run around the office without a clear process. Now, sales teams have adopted systems that can help them gather and qualify leads faster than Joe Schmoe can write down his chicken scratch notes. Sales can be tough, especially for the under-organized, and you either have a solid sales process or you don’t. Those who have adopted a CRM (Customer Relationship Management) usually have a process. Sales people are able to juggle dozens of leads and opportunities when they’re in a database. Goodbye paper!

However, some CRM systems can be a drag. If a system isn’t implemented with the sales team’s needs in mind, it can end in ill-adoption and a total waste of time and money. Bring your sales team into the CRM implementation process!

5 Reasons Why Sales Teams Need a CRM:

1) Safe Storage Space

Your sales team can relax knowing their contacts, leads, opportunities, contracts, etc. are safely filed away in the CRM.

2) Time Management

Sales teams can prioritize tasks and address leads in a timely manner. They’ll spend more time with customers, which leads to more closed deals and a stronger customer base.

3) Reports

Sales teams can easily inform management of their current sales with an automated process that prepares their weekly or monthly reports.

4) Targeting/Marketing

Segment data and identify valuable opportunities based on selections made in the CRM. Your sales team will save time on writing in leads and searching through disorganized data lists.

5) Save Money

CRM systems are an investment and if implemented correctly, they can save or make you money.

A CRM can help solve your sales issues, along with other minor problems that come up. If you’re having trouble finding a CRM that perfectly fits your business, BrainSell can help.

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author bio

Sonja Fridell

Sonja is very active in architecting CRM, ERP and marketing automation solutions for clients across North America. As an ex-journalist, she is adept at exploring a client’s needs and coming up with cutting edge, elegant solutions that fit, drive adoption, and create real results.

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Sonja Fridell wearing a blue blouse and a dainty necklace.

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