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March 19, 2015 Business Technologies

Act-On Salesforce Integration is Tighter Than Pardot

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By Sonja Fridell

Being that Pardot is owned by Salesforce, it’s hard to believe that Act-On’s integration would be tighter. So how is this possible? To give you some background, very few marketing automation tools actually live inline within Salesforce (you can see all the marketing information underneath contact and account records). Act-On not only lives in line, but provides the easiest integration to map fields in Salesforce with (custom or not). Act-On is also syncs data in real-time, whereas some of Pardot’s data is only synced once every so often.

Feel free to download our Act-On vs. Pardot vs. HubSpot comparison guide for more in-depth information.

“Our clients typically use Eloqua, Marketo, Pardot and HubSpot so we know what’s out there,” said Martyn Crew, CEO of Bootstrap Marketing. “We are a [Act-On] customer and use Act-On integrated to Salesforce to manage our Bootstrap Brainstorm email campaigns.”

1. Extremely simple integration and configuration —


Once Act-On is integrated, you can start seeing data and using different Act-On tools directly within Salesforce. Act-On’s team will help you configure the integration, but it is not nearly as complex as Pardot’s integration. Act-On also provides a quick-start package that will help you optimize and map any customizations in Salesforce.


“We looked at others like Marketo, Eloqua, SilverPop, Pardot and Infusionsoft,” said Boris Palamov, VP of Sales, Marketing at Merchant Atlas.  “They were far too expensive and much more challenging to use. The Act-On support team has been VERY helpful and is always available by phone, email and chat. Others wanted to charge us for support but Act-On provides top tier support.”

2. View a full Act-On marketing history directly within Salesforce  —


You can greatly increase intimacy between your salespeople and their deals by including all related marketing contact points and timeline/history of prospects as they move through your sales process. Again, Act-On’s modules live directly inline with where you are looking in Salesforce, giving great power to the integration.

3. Email with Act-On templates and integrate hot prospects —


Act-On will pool each of your respective salespeople’s data (their clients) into an easy to read dashboard of “Hot Prospects”. From there, you are able to use any email template that exists within Act-On (something you can’t do with Pardot). You also have access directly in Salesforce to your website vistors and visitor alerts, which tip you off when important prospects are on your website. This integration puts all this unique and channeling data into your salespeople’s fingertips.

4. Download our Act-On vs. Pardot comparison white paper —


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author bio

Sonja Fridell

Sonja is very active in architecting CRM, ERP and marketing automation solutions for clients across North America. As an ex-journalist, she is adept at exploring a client’s needs and coming up with cutting edge, elegant solutions that fit, drive adoption, and create real results.

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