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November 3, 2014 Business Technologies

Act-On vs. Pardot vs. HubSpot Marketing Comparison

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By Sonja Fridell

1. Act-On vs. Pardot vs. HubSpot Intro —

Act-On is gaining steam in the world of marketing automation tools. We thought it was about time to compare Act-On versus Pardot, versus HubSpot. Pardot and HubSpot are two other major players in the world of marketing automation.

Act-On is a relatively new competitor but has quickly grown into an enterprise-ready offering. For a full feature comparisonm download our Act-On vs, Pardot vs. HubSpot comparison guide. Which one is the best platform for your business? Well, that entirely depends. Each platform distinguishes itself by cost, company size and tools. All three of the systems require you to pay more depending on how many contacts you have in your marketing database.


2. Act-On vs. Pardot vs. HubSpot in Short —

Each automation software summed up in four words each:

We get real specific in our Act-On vs. Pardot vs. HubSpot white paper about the comparisons between each product. However, if we were forced to sum up this versus comparison in four words, it would look something like this:

Act-On: Scalable. Affordable. Integration-friendly. Elegant.

Pardot: Tight Integration. Enterprise-capable. Standard.

HubSpot: All-in-one. Content-based. User-friendly. Data-driven.

These are ultra-short renditions of what each software means to one another and obviously do not paint the whole picture. Still, we think you’ll find them valuable. Marketing automation software relies on a heavy mix of landing pages, email campaigns, calls to action, and SEO. We’ve zeroed in on the most important criteria in our white paper available for download below.

3. Download our Comparison White Paper —

The best marketing automation software incorporates many of the same elements — list building, CRM integration and email/drip campaigns just to name a few. So what makes the software really different from one another? One of the best ways to know is to download and read our free, informative white paper.

Act-On vs. Pardot vs. HubSpot white paper comparison points:

  • Cost based on 15,000 contacts
  • Does the Automation tool act as a CMS (does it host your website?)
  • Typical Company User Size
  • SEO / Keyword Tool Features
  • Integration Capabilities With Non-Salesforce CRMs
  • Does the Tool Realize ROI in 6 Months?
  • Landing Page Builder Details


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