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January 4, 2016 Business Technologies

bpm’online vs. Salesforce – Battle of Workflow-heavy CRM Platforms

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By Sonja Fridell

bpm’online and Salesforce are two CRM platforms with a heavy focus on automated workflow. Business Process Management, or BPM software, is revolutionizing the direction CRM companies are headed with their products. BPM software initiates and carries out “workflows” in any given CRM platform.

Since Salesforce has come out with ‘Lightning’ (their latest CRM interface), it has incorporated BPM notation and automation into the platform. This differs from bpm’online, which is a BPM-first tool with built in CRM, marketing and customer service modules. bpm’online is rapidly becoming the “Salesforce of Europe” and is actually a bigger company overall than leading Salesforce competitors like SugarCRM.

Download the bpm’online vs. Salesforce Comparison Webinar Recording.

If you watch the recording above, you’ll see that bpm’online is actually an extremely robust CRM platform (just as Salesforce is). One of the major differences between bpm’online and Salesforce is cost. bpm’online is an extremely affordable tool compared to Salesforce and in many ways is just as powerful. bpm’online certainly warrants being in the discussion for, “as good as Salesforce”.

More, Customer-service Focused Comparison Points:

In addition to all-in-one CRM functionlity, bpm’online also differs from Salesforce in that it has full customer service capabilities. At BrainSell, we represent top customer service tools like Zendesk, and bpm’online has almost every integrated customer service feature Zendesk has.



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author bio

Sonja Fridell

Sonja is very active in architecting CRM, ERP and marketing automation solutions for clients across North America. As an ex-journalist, she is adept at exploring a client’s needs and coming up with cutting edge, elegant solutions that fit, drive adoption, and create real results.

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