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October 24, 2016 Business Technologies

A CRM Box of Chocolates: Microsoft Dynamics CRM, SugarCRM,, NetSuite

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By Sonja Fridell

Sugar vs. MicrosoftCRMNew customers often approach us with predetermined ideas about the best CRM solution for their businesses. It might come from a previous job experience, a colleague’s recommendation, or just awareness of the top products we all hear about in the market. We’re spoiled for choice – it’s like eying a giant assortment of chocolates.  

Businesses make informed decisions, but sometimes they still aren’t sure that what they’re biting into is the best one in the box, never mind the risk of pulling out a filling.

Our mission at BrainSell is to work with best-of-breed CRM products, and ensure that our customers have the solution that best matches their needs and requirements. In the process of truly defining this, some customers discover that the chocolate they were going for in that box is less desirable than the one we present to them. Others are relieved that they know they’re getting a really good piece of chocolate.

Representing hand picked CRM solutions also means that each one is excellent. They are deliciously competitive. That is why we at BrainSell have developed a series of free, truly useful webinars that objectively compare two product solutions.

We call it a face-off because it’s live, exciting, and you get to see two great products side-by-side.  We present both equally, no slant or influence.  In line with the BrainSell spirit, the winner buys the loser – though there really isn’t one as both products facing-off are winners – a box of chocolate.

We want your CRM choice to NOT be that disappointing almond-in-the-middle blind pick. Come see what’s out there!

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author bio

Sonja Fridell

Sonja is very active in architecting CRM, ERP and marketing automation solutions for clients across North America. As an ex-journalist, she is adept at exploring a client’s needs and coming up with cutting edge, elegant solutions that fit, drive adoption, and create real results.

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