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September 25, 2018 Marketing

Sales and Marketing Technology: Best-of-Breed Approach vs. Suite Vendors

BrainSell Editorial Team
By Brainsell Editorial Team

In business today, aligning your lead generation and overall marketing efforts with the goals and operations of the sales organization is critical to success. A well-integrated sales and marketing funnel is not a “nice to have,” but rather table stakes when it comes to building a predictable and profitable revenue stream.To manage the “lead-to-close” process, you need a number of technology components: web tracking tools, lead scoring, profiling tools, as well as lead conversion and core sales automation software. And, you have a choice in evaluating and purchasing this technology.

Click on the image to get your copy of the ebook.

The options are either buying from a “suite vendor,” a single provider of sales and marketing technology, or, taking a “best of breed” approach. In a best of breed approach, you select different providers based on a more granular assessment of your sales and marketing technology needs.

While it may seem the easy choice to buy from a single provider, the potential pitfalls are many. However, taking a multi-vendor approach mitigates risk for a number of reasons.

Download the ebook, “The Power of Many When Aligning Sales and Marketing” to learn the benefits of a multi-vendor approach, including enhanced integration potential, optimal cost controls, and avoiding vendor “lock in” strategies that can diminish your competitive advantage.

 

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