All CRM platforms offer tools to manage relationships with customers, but their features and strengths differ widely. To ensure that you make the right choice, you must first identify what you need, then choose the CRM solution that most closely meets those needs.

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• Key CRM features to review for comparison
• Comparison of Top 5 CRM Vendors
• Outline for decision makers

As CRM systems continue to broaden their functionality, many companies’ needs are growing more complex. Still, many businesses use less than half the functionality of their existing CRM solution. The best approach today is to view and evaluate CRM systems not as off-the-shelf products but as customizable platforms. Rather than simply selecting the market leader or the most feature-rich solution, you should determine which features are most important for your business; carefully review the platform’s customization capabilities, and then choose the best for your specific business processes.

Today, more decision-makers than ever before are involved in B2B solutions purchases. Of course, more people may mean more different priorities and opinions. But precisely for that reason, no one with a stake in the decision should be left out. Getting participation from everyone involved will not only drive you towards the best decisions, it will create buzz and anticipation around the incoming new system, leading to excitement about its arrival and enthusiastic adoption.

Choosing the right CRM for your sales organization can be a daunting task. Sales technology is expensive, there are many variables, and not all solutions will integrate well with your existing software and business processes.

For a complimentary CRM needs analysis, contact BrainSell today!