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Optimizing the Buying Experience
How BrainSell Saw 3X Increase In Closed-Won Pipeline with Drift
The team at BrainSell prides itself on reinventing the traditional way of doing things and testing new technology for its customers. They were excited to replace LiveChat on their website with Drift, a conversational marketing tool.
However, constrained by the usual resource and bandwidth issues of small teams, BrainSell initially launched Drift with generic and non-personalized playbooks and unintentionally gated access to a live person for a chat.
Download this case study to learn how BrainSell created a strategy to reimplement Drift on their website as a scalable platform optimized for actual pipeline acceleration.
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