Letting the CRM Software Do the Work and Bring Sales and Marketing Together

e2b teknologies Redefines Data and Campaigns to Drive Greater Revenue with Less Effort

When e2b teknologies began tracking customer data, it relied on basic spreadsheets. Once the company reached 12 employees, it invested in its first CRM system. But as the company grew, the CRM became a gigantic “catch-all” than an actionable revenue driver.

It was difficult to search, frustrating to use, and data was often inconsistent or inaccurate. Its challenges began driving a wedge between sales and marketing teams.

Check out this case study to learn how e2b teknologies implemented Sugar Sell and Sugar Market to get simplified, organized data that they can actually use and have both sales and marketing teams working in tandem to drive growth and scale!