Email Marketing vs. Marketing Automation: What’s best for your CRM?
Marketing has become a must-have for growing businesses. Still, it’s such a broad term that can cover brand building tactics to lead generation — including email marketing, digital advertising, events, SEO, and so much more.
During a recent Lunch & Learn we broke down two of the most popular tools being used by today’s marketers: email marketing vs. marketing automation.
Co-hosted by SugarCRM, in a fireside-style chat, we discussed:
- the differences between email marketing and marketing automation tools,
- the value of integrating your CRM with a marketing automation system, and
- so much more!
View the recording:
Interested in learning more about how marketing automation can accelerate growth within your business? Download our ebook: 10 Reasons Why Companies Adopt Marketing Automation.