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Email Marketing vs. Marketing Automation: What’s best for your CRM?

Marketing has become a must-have for growing businesses. Still, it’s such a broad term that can cover brand building tactics to lead generation — including email marketing, digital advertising, events, SEO, and so much more.

During a recent Lunch & Learn we broke down two of the most popular tools being used by today’s marketers: email marketing vs. marketing automation.

Co-hosted by SugarCRM, in a fireside-style chat, we discussed:

  • the differences between email marketing and marketing automation tools,
  • the value of integrating your CRM with a marketing automation system, and
  • so much more!

View the recording:

Interested in learning more about how marketing automation can accelerate growth within your business? Download our ebook: 10 Reasons Why Companies Adopt Marketing Automation.

10 Questions You Must Ask When Shopping for Email or Marketing Automation Platforms

Check out this list of questions to see what you should be asking when shopping for an email or marketing automation platform. Read more>>

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