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May 31, 2022 Data

Digital Transformation Playbook: Letting the Data Do the Work

BrainSell Editorial Team
By Brainsell Editorial Team

Data is vital for giving businesses clear visibility into what’s working, and what’s not, and predicting outcomes that will continuously fuel growth. Unfortunately, the inundation of information has left most businesses feeling more like data hoarders than data heroes. 

It is no longer enough to collect data. You need to find a meaningful way to use it. Are you ready to take that step? 

Read on to learn how to turn your database into a treasure trove of insights that can help your team make more strategic business decisions that drive growth. 

Why Data Strategy is Vital to Digital Transformation 

Data is constantly flowing in and out of your business. If it’s not managed correctly, it can cause chaos. This statement is especially true now with the expedited adoption of digital strategies with the COVID-19 pandemic.  

Research shows that the world accelerated its adoption of more digital solutions and service offerings by seven years due to the pandemic. Ensuring your business is digitally optimized to accommodate this new influx of data is vital to your business growth. 

A modernized data strategy can help businesses manage this data more efficiently. Formulating the right processes and then implementing the right tools can guarantee you have the data to make informed business decisions rather than relying on gut instinct and guesswork. 

Assessing your current data and the data you get after you start pursuing digital transformation is also key to understanding what changes you need to seek and what the impacts of those changes are. 

Where to Start When Assessing Your Data Strategy

Assess how your company manages its data. We recommend starting with a step back and taking a broad look at how your company’s data flows throughout the organization. 

Are you opening Microsoft Excel too often? Are you manually pulling data in and out of different systems? These processes are unrealistic in digital transformation initiatives and can lead to more uncertainty than clarity. 

By automating data flows between systems with a tool like Sidekick, businesses can avoid that chaos and ensure data is always up to date. This allows employees to focus on their core tasks and goals instead of wasting time on data management tasks. 

Data modernization is crucial for businesses that want to scale as they grow. Implementing a modernized data strategy will help you manage your data more efficiently and effectively, which will allow you to focus on your core goals and objectives. 

Data’s Complicated: Let Us Help!

You don’t need to take your digital transformation journey alone! Having a partner who knows what they are doing can help streamline moving towards digital transformation and avoid becoming one of the 83% of companies that fail. That’s exactly what we are here for. 

Don’t be afraid to ask us questions. Reach out to us, and our team of growth enablement experts can share first-hand experience of what it truly takes to digitally transform your business right from the start. 

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