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December 9, 2011 Business Technologies
How to Choose a Marketing Automation System
By Sonja Fridell
This week BrainSell and Pardot hosted a webinar on how to choose a marketing automation system.
I wish I had seen this two years ago when I was tasked with the assignment myself!
Key factors to consider while hunting for a system:
- Web Analytics
- Rule Automation
- Landing Page/Form Creation
- CRM Integration
- Webinar Integration
We’ve put together a Marketing Automation Buyers Guide full of everything you need to begin your search. Download it today and start your search off on the right foot.
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