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December 9, 2011 Business Technologies

How to Choose a Marketing Automation System

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By Sonja Fridell

Marketing automation review


This week BrainSell and Pardot hosted a webinar on how to choose a marketing automation system.

I wish I had seen this two years ago when I was tasked with the assignment myself!



Key factors to consider while hunting for a system: 

  • Compatibility/Infrastructure
  • Web Analytics
  • Rule Automation
  • Email
  • Landing Page/Form Creation
  • CRM Integration
  • Webinar Integration
  • Price/Contracts
We’ve put together a Marketing Automation Buyers Guide full of everything you need to begin your search. Download it today and start your search off on the right foot.

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Benefits of working with BrainSell:

  • We guarantee you’ll get in touch with us on the first call.
  • We practice what we preach – business growth (since 1994).
  • You’ll get Big-Firm advice, without the sticker shock.
  • You get a partner for the long haul — your success is our success!