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January 30, 2024 Business Services

Common Issues During HubSpot Software Implementation

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By Connor O'Keefe

An implementation project can be a headache. Without proper planning and processes in place, it can even be a full-blown disaster. And while you can mitigate most, if not all of the major headaches associated with a half-cooked implementation, there are always going to be some pitfalls: those little unavoidable roadblocks that every project, no matter how well-planned or orchestrated will hit. It’s just the nature of the beast in a lot of ways.

Embarking on the journey of implementing HubSpot software can be transformative for businesses, but it’s not without its challenges. While some of them are unexpected and unavoidable, when you’ve been in the business as long as we have, you tend to get a pretty good idea of how these things go down and how to deal with issues as they arise. We’ve compiled some of the most common HubSpot implementation issues and what you can do to mitigate them.

Before setting off on a HubSpot implementation, it may be helpful to reference a checklist of goals you want to accomplish with the new software.

Data Migration Headaches

Transferring data from existing systems to HubSpot can be complex and error prone. It’s crucial to have a clear understanding of your data and how it needs to be organized within HubSpot before beginning the migration process. This typically involves cleaning up your existing data, mapping fields and ensuring that important information is not lost in the transfer. Without proper planning and execution, data migration can cause major headaches and even lead to critical data being lost or corrupted.

Plan meticulously, conduct thorough data audits, and consider seeking professional assistance to ensure a seamless migration.

 

User Adoption Resistance

Change is hard. Change stinks. But without change you can never achieve all you were meant to be. When implementing HubSpot as your new go-to tech solution, employees may resist the change, leading to slow adoption and underutilization of HubSpot’s features.  To combat this, it is important to communicate the benefits and value of HubSpot to employees. Show them how it can make their day-to-day tasks easier and more efficient. Offer training and support to help them navigate the new system. And most importantly, lead by example. When employees see that their leaders are fully embracing and utilizing HubSpot, they will be more likely to follow suit.

Provide comprehensive training sessions, communicate the benefits clearly, and highlight success stories to encourage buy-in from the team.

Customization Complexity

Users may find it challenging to customize HubSpot to meet specific business needs. However, it is important to understand that customization takes time and effort but the payoff can be significant. With HubSpot’s robust features and integrations, businesses can create a tailored system that fits their unique processes. To ease the complexity of customization, consider

hiring a HubSpot expert or utilizing resources such as HubSpot Academy to gain in-depth knowledge about the platform. Take advantage of HubSpot’s support team for any technical difficulties or questions. Additionally, read through community forums and attend user group meetings to learn from other experienced users.

HubSpot Service Hub presents unique integration challenges for unprepared teams.

Leverage HubSpot’s support resources, engage with the community, and consider hiring a consultant to assist with customization based on your unique requirements.

Integration Challenges With Your Current Tech Stack

Integrating HubSpot with existing tools can be tricky, leading to data silos. To avoid these challenges, it is important to carefully plan and strategize the integration process. Start by evaluating your current tech stack and identifying areas where HubSpot can fill in any gaps or improve efficiency. Consider conducting a thorough audit of your systems and processes to determine which ones are essential for your business and which can be replaced or integrated with HubSpot. Thankfully, HubSpot is one of the most malleable platforms out there, with hundreds of integration possibilities baked in, with many more available when experts dig into the software.

Research and leverage HubSpot’s extensive integration capabilities and consider seeking expert advice for a seamless integration process.

Lack of Strategic Planning

Rushing into anything without proper planning can prove disastrous; a new job, a new relationship, and yes, even a new CRM. Rushing into implementation without a solid strategy can lead to confusion and inefficiencies. Before diving into HubSpot, take the time to assess your company’s specific needs and goals. Consider how HubSpot’s tools can align with these objectives and create a strategic plan for implementation. A solution blueprint before the outset of the process can mean the difference between sweet success and bitter failure.

Develop a clear implementation plan, set realistic timelines, and involve key stakeholders in the planning process to ensure alignment with organizational goals.

Communication Gaps

Poor communication can lead to misunderstandings and hinder collaboration during the implementation process. It’s crucial to establish clear lines of communication among all parties involved. This includes internal teams, external vendors, and HubSpot representatives. Regular check-ins and progress updates can help identify potential roadblocks early on and allow for necessary adjustments. Proper training and support are key components of successful implementation. Make sure that everyone involved with using HubSpot has access to comprehensive training materials and ongoing support.

Establish clear communication channels, conduct regular update meetings, and encourage open communication among team members.

How Do I Avoid These Common HubSpot Implementation Issues?

Sometimes, life just happens. Every business is unique and there’s no way of telling what will happen with an individual project until you really start getting into the fine details of it. What you can do, however, is take ever possible precaution and then some at the start of the process to mitigate, if not outright circumvent these common issues before they become massive, implementation-sinking problems. A solution blueprint is one of the, if not the, best ways you can slow your project down and plan ahead to prevent common issues as the project proceeds.

We have plenty of resources available for those wanting to learn more about common implementation issues and bow blueprints can help them in their process. Including our best-in-class team of industry experts and software consultants standing by right now to answer your questions.

Want to learn about how a successful implementation goes with BrainSell’s expert help? Find out how our team was able to guide MassPay into a new HubSpot Ecosystem.

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Author Bio

Connor O'Keefe

Connor O'Keefe joined BrainSell as the content marketing manager in 2023 but has enjoyed writing since he was old enough to spell his name. Connor's passion for creating content is rivaled only on his love for camping trips and trivia nights.

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