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July 20, 2021 Growth Enablement

The Future of Work: How Flexibility Sets Your Business Up for Growth

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By Brian Anderson

We’ve learned over the past 14 months that the future of work has changed drastically. We noticed in our talks with clients that agile and flexible companies throughout the COVID-19 pandemic were the ones that saw little-to-no dips in business — and even experienced growth!

Ultimately, that flexibility is how BrainSell sees the business world continue to grow and evolve. Companies that don’t understand this run a big risk of being left behind as business growth failures while competitors and partners continue to grow and scale.

Here are three key areas where we believe flexibility is going to be even more important in how businesses position themselves to grow:

1) Data Modernization

We say it a lot here, data fuels growing businesses.

But most businesses today continue to struggle with how they collect, assess, and use their data. BrainSell works with many clients on enhancing their data strategies to ensure that the data is flexible within the organization. By that, we mean that data isn’t valuable unless it is easily accessible when and where your employees need them.

Whether it’s a trusty data Sidekick to connect siloed systems, or taking a step back and reassessing your data strategy, modernizing how your business manages and leverages its data ensures your company is flexible enough to make strategic, data-driven decisions.

2) Using Humans Wisely

“Employees can change jobs as easily as they can change their cable provider.”

The above was one of the most eye-opening quotes from a recent Growth Enablement Madness Podcast episode with industry sales expert Todd Caponi. It’s eye-opening because it’s true! Businesses today must meet the needs of their customers and their workforce. This is vital if they expect to meet and exceed growth goals. And the post-pandemic workforce is demanding flexibility.

That’s why we recommend that companies position their employees for success. That means having the flexibility to give employees the tools and resources they need to do their jobs from anywhere.

3) Streamlining Business Processes

Day-to-day business operations should grow and evolve as the company grows.  You cannot, and should not, “set-it-and-forget-it” when it comes to business processes.

We advise companies to keep continuous communication with each business function to ensure issues are identified as soon as possible. This communication helps uncover what is working and not working within each part of the overall business strategy and adjust as needed.

Creating this continuous feedback loop ensures that your team can address problems quickly and efficiently. It also helps your business be flexible to ever-changing buyer needs and business operations.

Your Growth Matters: BrainSell is Here to Help!

BrainSell keeps its finger on the pulse for what helps businesses grow and scale. Reach out to us to chat with one of our growth enablement experts to learn how BrainSell can help you meet and exceed your growth goals.

The Intelligent Workforce

Business strategies of the past worked for markets of the past. Strategies of the present need to work for markets of the future.


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Author Bio

Brian Anderson

Brian Anderson joined BrainSell as the content marketing manager but unknowingly became our in-house troubadour as well. Brian’s ability to generate high-quality content and continue to develop the BrainSell voice is unmatched.

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