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October 10, 2022 Business Technologies

What is the difference between Salesforce Sales Cloud and Marketing Cloud?

BrainSell Editorial Team
By Brainsell Editorial Team

Salesforce Sales Cloud and Salesforce Marketing Cloud are different solutions from the Salesforce CRM suite. Each has a distinct primary purpose. Salesforce Sales Cloud is designed to help you close deals, while Salesforce Marketing Cloud enables you to find new leads and turn them into customers. 

Should you invest in Salesforce Sales Cloud or Salesforce Marketing Cloud?

Before you decide whether Salesforce Sales Cloud or Salesforce Marketing Cloud might be an effective solution for your company, you first need to define your company’s needs. Work with your team to determine which aspect of the customer lifecycle your company needs help managing.

Are you focused on the reach and acquire phase of the customer lifecycle?

If so, the Salesforce Marketing Cloud application may be your best choice.

Do you need to increase your sales funnel process to generate more deals?

Then, the Salesforce Sales Cloud application is likely to be your best option.

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a SaaS platform that can help you manage your customer journey. It is most useful for marketing teams who need to keep track of all customer interactions in a single place. Salesforce Marketing Cloud offers predictive analytics that can help you make marketing decisions. 

Salesforce offers four base versions:

 

  • Basic
  • Pro
  • Corporate, and
  • Enterprise.

Marketing Cloud pricing can be challenging to understand since many modules are available. Marketing teams use Salesforce Marketing Cloud to pay for specific marketing modules. Each module has different capabilities.

Salesforce Marketing Cloud is broken down into five separate bundles.

 

  • Marketing Messaging & Automation (Email, Mobile & Web Marketing)
  • Social Media Marketing
  • Data & Advertising
  • Analytics (Datorama, Google Marketing Platform)
  • Real-time Interaction Management

One of the significant benefits of using Salesforce Marketing Cloud is customer data management. Salesforce Marketing Cloud uses data extensions that allow you to store various data types and create specific data models.

Salesforce Marketing Cloud may also be a good option if you want marketing software to help you scale. Salesforce Marketing Cloud integrates with a wide variety of third-party applications. Therefore, as your needs change, you can customize how you use  Salesforce Marketing Cloud to meet your business goals.

For example, you can purchase Google Marketing Platform as part of the Marketing Cloud, which gives you access to advanced Google Analytics views and Tag Manager 360, all within the Salesforce interface. Another popular component, Journey Builder, can help you customize your marketing campaigns based on customers’ demographics and communication channel preferences. 

Ultimately, Salesforce Marketing Cloud can be a valuable tool if you are focused on better managing your early lead-qualification process.

What is Salesforce Sales Cloud?

The Sales Cloud platform is part of Salesforce’s best-selling CRM system. It’s unique from the rest of Salesforce’s products because it was created for salespeople. Unlike Salesforce Marketing Cloud, you can manage the end-to-end functioning of your sales department. 

This software solution helps sales teams find and capture leads and manage contact accounts. You can use Salesforce Sales Cloud to log your product information, create a campaign, manage customer contacts, send automated messages, and generate reports.

Salesforce offers four different Salesforce Sales Cloud editions.

 

  • Essentials
  • Professionals
  • Enterprise
  • Unlimited

 All editions offer tools to help you manage leads, accounts, contacts, contracts, opportunities, products, price books, quotes, and campaigns. Each edition provides additional customizable automation. 

Can Salesforce Sales Cloud and Salesforce Marketing Cloud be used together?

There are many reasons why Salesforce is the industry leader and why it is preferred over all the other CRM solutions in the market. One of them is the availability of varied solutions and their seamless integration.

Yes, you can use Salesforce Sales Cloud and Salesforce Marketing Cloud together. Both software solutions are part of the Salesforce platform. They integrate seamlessly with other Salesforce solutions. 

Therefore, if your marketing team uses Salesforce Marketing Cloud and your sales team uses Salesforce Sales Cloud, you can share information between both departments.

Want a Side-By-Side Comparison?

Check out this comparison guide to see how Salesforce stacks up against a notable market rival – HubSpot!

 

Learn More >>

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