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February 2, 2024 Business Services

There’s No Such Thing as “No Business Process”

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By Melissa Matheson

Embarking on the journey of technology implementation often brings with it a wave of optimism and excitement. The promise of streamlined operations and enhanced efficiency is like a beacon guiding businesses toward a brighter future. However, in the midst of configuring CRMs and adopting new software, there’s a common misconception that can spell trouble if left unaddressed: the idea that an organization is operating (or can operate) without any well-defined business process.

Picture this: your team enthusiastically embraces a new CRM, believing that the absence of a structured process is an advantage. “Just put in whatever normally goes in a CRM, and we’ll adapt as we go,” they say. It’s an alluring notion, one that seems to suggest a clean slate and the freedom to mold operations as needed. Yet, as experienced professionals would argue, there’s no such thing as no process.

What is a Business Process?

A business process is the official procedure in which you get things done at work. If the people in your organization are achieving any of the organization’s objectives – which presumably they are, or you wouldn’t be in business – then there is a process by which they are completing their tasks. It may be inefficient, annoying, or cumbersome, but it is a process nonetheless. This realization underscores the significance of foundational process work, especially during the initial stages of implementing new technology.

Imagine investing time and resources in building the most beautiful, state-of-the-art CRM with all the bells and whistles, only to be met with bewildered stares from your sales team. Nobody wants that. Unfortunately, it happens all too often because of course it’s easy to assume there’s no process work needed when you believe you are starting with no process —yet that’s never the case.

The key lies in understanding that you can implement the fanciest new technology, but if you haven’t examined how the people in your organization are currently operating (your current business process) and optimized that technology around their day-to-day activities, then you’ve missed the point entirely. The sleek interface and advanced features of technology mean little if they don’t make your team’s job easier and address their specific challenges.

How Does Your Business Process Affect Implementation?

The real magic happens in the process. It’s about gathering all the necessary information, learning how it can be presented in a way that enhances day-to-day operations, and creating a plan that addresses existing pain points. The success of the implementation hinges on how well the new technology caters to the needs of the people who will be using it. This is where the danger of user adoption issues looms large. A technology that isn’t user-friendly or doesn’t align with the existing workflow is a recipe for disaster, and the repercussions go beyond dollars and cents; they extend to the morale of the entire team.

In the grand scheme of things, failed implementations are costly not just in terms of financial investment but in the toll they take on the enthusiasm and motivation of the workforce. The success of any technological shift lies not only in the sophistication of the tools but in how well they complement and enhance the existing processes (even if you think there are none). Here’s the ultimate truth: technology is the facilitator, not the solution.

So the next time someone suggests that the absence of a process is an opportunity for a clean slate, remember, there’s no escaping the fact that even no process is, indeed, a process. The key to a successful technological transition is acknowledging and working with existing intricacies, refining them, and ensuring that the new tools seamlessly integrate into the daily operations of the organization. After all, it’s not just about the technology; it’s about the process that makes it work.

Are Your Business Processes Ready for an Implementation Project?

Before embarking on any major change in your company’s infrastructure, you need to ensure all your relevant business processes are up to snuff and can handle the bandwidth the change will inevitably bring along with it. Not sure if your process is up to snuff?

We have plenty of resources available for those wanting to learn more about your business processes, common implementation issues and timelines, and how blueprints can help them in their process. And if these resources aren’t enough, our best-in-class team of industry experts and software consultants is standing by right now to answer your questions.


People, Process, and Technology

It’s not all about process, though. It’s about your people, and how those people interact with your processes and your technology tools. For a better idea on how to adequately prepare for a change in your organization, checkout our free infographic.

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Author Bio

Melissa Matheson

Melissa joined BrainSell in 2023 as a Solutions Consultant. She joins us from Corporate Direct, having gone through a BrainSell Sugar implementation there. With more than 15 years of experience, Melissa is a valuable resource for customers looking to revamp their business processes.

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